Digital TV News: Adobe

VUALTO integrates DRM with AWS for live and on-demand video
Apr 4, 2019 – VUALTO has announced API integration between VUALTO’s VUDRM digital rights management service and Amazon Web Services (AWS) Media Services, including AWS Elemental MediaConvert, AWS Elemental MediaPackage, AWS Elemental Live, and AWS Elemental Delta.
News categories: VUALTO, AWS Elemental, Robert Mitchell, Digital TV, DRM, OTT, Worldwide

Intertrust integrates ExpressPlay uDRM with the AWS SPEKE API
Apr 3, 2019 – Intertrust has announced that its ExpressPlay uDRM service now includes API integration with AWS Elemental services via the SPEKE API. SPEKE defines the standard for authentication and communication between encryptors and DRM key servers.
News categories: Intertrust, AWS Elemental, Nabil Kanaan, Digital TV, DRM, OTT, Worldwide

Applicaster secures $20M growth funding
Mar 26, 2019 – Applicaster has announced a $20M growth round of funding. The funding round, led by Viola Growth and backed by further investment from 83 North, Pitango, Saban Ventures, and Planven Investments, will be used to expand the company’s global presence and product set.
News categories: Applicaster, Jonathan Laor, Eran Westman, Apps, Digital TV, Israel, Venture Capital, Worldwide

Adobe adds Roku targeting and analytics
Mar 26, 2019 – Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
News categories: Adobe, Roku, Keith Eadie, Scott Rosenberg, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide

Discovery partners with SpotX for TVE advertising over the holidays
Dec 18, 2018 – SpotX has announced a partnership with Discovery to power programmatic monetization for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX.
News categories: SpotX, Discovery Inc, Ryan Kenney, Bill Murray, Amanda Cabrera, Advertising, Digital TV, TV Everywhere, USA

80% of U.S. cable subscribers also stream digital video
Oct 16, 2018 – Telaria (NYSE:TLRA) and Adobe Advertising Cloud have released their ‘Inside The Minds of Cord-Cutters and Cable-Keepers’ study. The findings illustrate the experiences, behaviors, and television usage among a spectrum of TV consumer segments.
News categories: Telaria, Adobe, Karen Ring, Cable TV, Digital TV, Market Research, OTT, USA

Ad-Tech market still highly fragmented despite intense M&A activity
Sep 18, 2018 – In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.
News categories: IDC, Karsten Weide, Advertising, Market Research, Worldwide

Adobe integrates LiveRamp to power people-based TV campaigns
Jul 31, 2018 – LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
News categories: LiveRamp, Adobe, Allison Metcalfe, Todd Gordon, Advertising, Big Data, Digital TV, USA, Worldwide

Streaming Video Alliance shows how forensic watermarking helps combat online video piracy
Jul 24, 2018 – The Streaming Video Alliance (the Alliance) has announced the publication of a technical document that provides considerations for implementing forensic watermarking as a tactic for combatting the piracy of online video content.
News categories: Streaming Video Alliance, Jason Thibeault, Digital TV, OTT, Watermarking, Worldwide