Digital TV News: Adobe

Adobe adds Roku targeting and analytics
Mar 26, 2019 – Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
News categories: Adobe, Roku, Keith Eadie, Scott Rosenberg, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide

Discovery partners with SpotX for TVE advertising over the holidays
Dec 18, 2018 – SpotX has announced a partnership with Discovery to power programmatic monetization for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX.
News categories: SpotX, Discovery Inc, Ryan Kenney, Bill Murray, Amanda Cabrera, Advertising, Digital TV, TV Everywhere, USA

80% of U.S. cable subscribers also stream digital video
Oct 16, 2018 – Telaria (NYSE:TLRA) and Adobe Advertising Cloud have released their ‘Inside The Minds of Cord-Cutters and Cable-Keepers’ study. The findings illustrate the experiences, behaviors, and television usage among a spectrum of TV consumer segments.
News categories: Telaria, Adobe, Karen Ring, Cable TV, Digital TV, Market Research, OTT, USA

Ad-Tech market still highly fragmented despite intense M&A activity
Sep 18, 2018 – In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.
News categories: IDC, Karsten Weide, Advertising, Market Research, Worldwide

Adobe integrates LiveRamp to power people-based TV campaigns
Jul 31, 2018 – LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
News categories: LiveRamp, Adobe, Allison Metcalfe, Todd Gordon, Advertising, Big Data, Digital TV, USA, Worldwide

Streaming Video Alliance shows how forensic watermarking helps combat online video piracy
Jul 24, 2018 – The Streaming Video Alliance (the Alliance) has announced the publication of a technical document that provides considerations for implementing forensic watermarking as a tactic for combatting the piracy of online video content.
News categories: Streaming Video Alliance, Jason Thibeault, Digital TV, OTT, Watermarking, Worldwide

Adobe Advertising Cloud selects TVSquared for TV analytics
Mar 26, 2018 – TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquared’s data to see how TV campaigns are driving online responses.
News categories: TVSquared, Adobe, Jo Kinsella, Todd Gordon, Advertising, Big Data, Digital TV, Worldwide

Sky, Adobe, TVbeat and Alphonso form TV data consortium
Feb 7, 2018 – Sky, Adobe Systems, TVbeat and Alphonso have formed a thought leadership consortium that will work with the European TV industry to explore opportunities enabled by developments in measurement, metrics and data.
News categories: Sky Media, Adobe, TVBeat, Alphonso, Jamie West, Philip Duffield, Abbas Tahzib, TS Kelly, Jon Chase, Katty Roberfroid, Advertising, Big Data, Digital TV, UK

comScore launches OTT and gaming audience segments
Feb 6, 2018 – comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
News categories: comScore, Dan Hess, Michael Schoen, Advertising, Big Data, Digital TV, Games Console, OTT, USA