Digital TV News: Advanced Television Systems Committee

Verance brings watermarking to HbbTV
Oct 1, 2019 – Verance has announced plans to bring its Aspect watermarking to HbbTV. Aspect uses Verance’s implementation of the watermarking technologies sanctioned by the HbbTV Association in their 'Application Discovery over Broadband' specification.
News categories: Verance, Joe Winograd, Digital TV, HbbTV, Watermarking, Worldwide

'NEXTGEN TV' announced as go-to-market name for ATSC 3.0
Sep 26, 2019 – The CTA has announced 'NEXTGEN TV' as the go-to-market name for ATSC 3.0 technology. The association also unveiled a NEXTGEN TV logo for devices meeting newly developed ATSC 3.0 interoperability test specifications.
News categories: Consumer Technology Association, Gary Shapiro, Gordon Smith, Anne Schelle, John Taylor, ATSC, Digital TV, Set Top Box, Smart TV, Terrestrial, USA

U.S. proposes ATSC 3.0 as an international digital broadcast standard
Apr 8, 2019 – The U.S. has proposed to the ITU adoption of the ATSC 3.0 digital broadcast standard for use by all countries in the world. The proposal is the first major step in the evaluation process for worldwide acceptance of the standard.
News categories: Advanced Television Systems Committee, International Telecommunication Union, Jerald Fritz, ATSC, Digital TV, Worldwide

Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories: National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC, Big Data, Digital TV, USA

Wipro launches Next-Gen ATSC 3.0 receiver software with Airwavz.tv
Feb 1, 2019 – Wipro (NYSE:WIT, BSE:507685, NSE:WIPRO) has announced the launch of its Next-Gen ATSC 3.0 software stack. The hybrid-TV viewing solution has been enabled using Airwavz RedZone Receiver (RZR) USB ATSC dongle.
News categories: Wipro, Airwavz, Anita Ganti, Bonnie Beeman, ATSC, Digital TV, Middleware, Peripherals / Accessories, USA

Verance and Fincons Group partner for Next Gen TV
Jan 22, 2019 – Verance has announced that it has partnered with Fincons Group. The partnership, targeting the U.S. and Europe, combines Fincons' expertise deploying HbbTV applications with Verance's watermark technology.
News categories: Verance, Fincons, Nil Shah, Francesco Moretti, ATSC, Digital TV, Europe, HbbTV, USA, Watermarking

SK Telecom and Sinclair Broadcast agree ATSC 3.0 joint venture
Jan 8, 2019 – SK Telecom (NYSE: SKM) and Sinclair Broadcast (Nasdaq: SBGI) have announced that the companies have signed a joint venture agreement to lead the next-generation broadcasting solutions market in the U.S. and globally.
News categories: SK Telecom, Sinclair Broadcast, Park Jung-ho, Chris Ripley, ATSC, CES, Content Distribution, Digital TV, Korea, USA

Allegro DVT introduces HDR and HFR system compliance streams
Oct 16, 2018 – Allegro DVT has announced the addition of High Dynamic Range (HDR) and High Frame Rate (HFR) functionalities to its DVB HEVC System test suite for UHDTV. The tool allows TV and CE manufacturers to test their devices for enhanced video capabilities.
News categories: Allegro DVT, ATSC, Digital TV, Semiconductor, Smart TV, Worldwide

ATSC 3.0 SFN to be deployed in Dallas DMA
Jan 17, 2018 – Sinclair (Nasdaq: SBGI), Nexstar (Nasdaq: NXST) and Univision have reached an agreement with American Tower (NYSE: AMT) to jointly construct and operate Single Frequency Network (SFN) sites to broadcast ATSC 3.0 signals in the Dallas area.
News categories: Sinclair, American Tower, Univision, Nexstar, Chris Ripley, Steven Marshall, ATSC, Content Distribution, Digital TV, Terrestrial, USA