Digital TV News: BIA Advisory Services

BIA's Advertising Intelligence Platform integrates local TV data from comScore
May 30, 2018 – BIA Advisory Services has announced that it has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence.
News categories: BIA Advisory Services, comScore, Tom Buono, Steven Walsh, Advertising, Big Data, Digital TV, USA