Digital TV News: Catalina
Nielsen and clypd collaborate on linear TV ad targeting
Sep 21, 2017 – Nielsen (NYSE: NLSN) has announced that it will collaborate with clypd on a syndicated service that will offer the advertising ecosystem fully integrated, linear TV targeting based on demographics beyond age and gender.
News categories:
Nielsen, clypd, Kelly Abcarian, Joshua Summers, Advertising, Big Data, USA
Innovid segments connected TV audiences with Nielsen Catalina Solutions
Jun 16, 2017 – Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
News categories:
Innovid, Nielsen Catalina Solutions, GroupM, Tal Chalozin, Carl Spaulding, Seth Walters, Advertising, Big Data, Digital TV, Streaming, USA
Simulmedia TV audience targeting platform goes SaaS
Jun 5, 2017 – Simulmedia has announced that it is has begun to license a standalone version of its Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform built for TV.
News categories:
Simulmedia, Dave Morgan, Advertising, Big Data, Digital TV, USA
Latest News
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services
- Vantiva has shipped 22 million Android TV set-top boxes
- Newsmax launches subscription-based app with 24i
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024
- Red Bee Media provides WWTV program and schedule data to REELZ
- WISI Communications initiates restructuring in self-administration
- Eutelsat distributes LGCC TV channel to Europe and MENA via satellite
- Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
- Sinclair launches 'Broadspan' datacasting platform
- U.S. households report consuming 43.5 hours of video per week
- A1 Group brings Netflix to six more group countries
- Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
- Amagi and Argoid AI drive TV program scheduling automation
- KERV and Magnite programmatically deliver AI-powered interactive video ads