Digital TV News: Channel 4
Channel 4 lets advertisers use their own audience segments across its platforms
Jun 5, 2019 – Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
News categories: Channel 4, Jonathan Allan, Jonathan Lewis, Advertising, Big Data, Digital TV, UK
All 4 relaunches with new visual identity, new iOS app and a trial ad-free service
Feb 28, 2019 – Channel 4 has relaunched its VOD service, All 4, with a new visual identity, a new iOS app and an invitation for selected registered users to trial All 4 +, a paid-for upgrade which runs programmes without ads in commissioned content.
News categories: Channel 4, 4creative, Richard Davidson-Houston, Alice Tonge, Apps, Digital TV, OTT, UK
FreeWheel Council for Premium Video Europe releases paper on programmatic technology
Feb 12, 2019 – In a new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks at how broadcasters and pay TV operators are embracing automated technology to enhance their offerings.
News categories: FreeWheel, Emmanuel Josserand, Advertising, Big Data, Digital TV, Europe
Channel 4 launches 'Dynamic TV' - a European first in VoD ad targeting
Jan 23, 2019 – Channel 4 has announced the launch of Dynamic TV - an ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs for the first time, as well as on mobile and desktop VOD platforms.
News categories: Channel 4, Innovid, David Amodio, Tal Chalozin, Advertising, Big Data, Digital TV, OTT, Smart TV, UK
Freeview UK launches mobile app for iOS
Jan 22, 2019 – Freeview UK has launched its mobile app for iOS devices. In just three taps, users can stream live shows from the BBC, ITV and Channel 4 and on demand content from BBC iPlayer, ITV Hub, All 4, My5, and UKTV Play whenever and wherever, all free.
News categories: Freeview UK, Owen Jenkinson, Apps, Digital TV, OTT, Terrestrial, TV Everywhere, UK
Freeview UK mobile app launching in January 2019
Nov 28, 2018 – Freeview UK has announced 22nd January 2019 as the launch date of its new iOS mobile app. The app provides viewers with a one-stop-shop for the country’s most watched TV shows. An Android version will launch in early 2019.
News categories: Freeview UK, Jonathan Thompson, Apps, Digital TV, OTT, UK
Phoenix Model Market broadcasters plan in-car TV trial with Avis Budget Group
Oct 15, 2018 – Television broadcasters working together to advance the launch of next-gen TV broadcasting are planning an early 2019 trial of the mobile video capabilities of the new broadcast TV standard, in concert with Avis Budget Group.
News categories: Pearl TV, Avis Budget, Anne Schelle, Arthur Orduña, Chetan Sharma, ATSC, Digital TV, In-Car, USA
Alticast helps deliver Thailand’s first 4K UHD channel
Jul 31, 2018 – Alticast has announced that its software platform, AltiPlatform, was instrumental in launching Thailand’s first 4K UHD channel with TrueVisions. The service, capable of transmitting UHD for both cable and DTH, rolled out on June 24.
News categories: Alticast, TrueVisions, Dosa Park, Sueksith Cholasuek, Cable TV, Content Distribution, Digital TV, Middleware, Satellite, Set Top Box, Thailand
UK: TV streaming services overtake pay TV for first time
Jul 18, 2018 – The number of UK subscriptions to television streaming services like Netflix has overtaken those to traditional pay television for the first time. The findings are part of Ofcom’s Media Nations report, a study of major trends in the UK’s television, radio and audio sectors.
News categories: Ofcom, Sharon White, Digital TV, Market Research, UK
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