Digital TV News: Collective

AdLedger pilots OTT video ad deployment using blockchain
Sep 24, 2020 – AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.
News categories: AdLedger, MadHive, Beachfront, Christiana Cacciapuoti, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, OTT, USA

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

OzTAM adds co-viewing to BVOD reporting
Sep 10, 2020 – OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV.
News categories: OzTAM, Doug Peiffer, Advertising, Australia, Big Data, Digital TV, Market Research, OTT

Inaugural IBC Showcase scheduled for September 8-11
Sep 2, 2020 – IBC has announced that its inaugural IBC Showcase will run from September 8th – 11th 2020, and continue as a once a week event throughout 2020. The IBC Showcase features three programmes: Content Programme, Exhibitor Showcase and Industry News.
News categories: IBC, Michael Crimp, Mark Smith, Steve Connolly, Christelle Gental, Digital TV, IBCShowcase, Worldwide

Syncbak's VUit aggregates Local TV streaming content
Sep 1, 2020 – Syncbak has announced the launch of VUit, a free, ad-supported streaming service built in partnership with local television station groups. VUit aims to be the 'Netflix of Live, Local and Free'.
News categories: Syncbak, Jack Perry, Digital TV, OTT, USA

SVOD subscriptions grew by 28% in 2019
Aug 3, 2020 – According to Digital TV Research, the number of SVOD subscriptions grew by 28% in 2019. However the total subscribing rose by only 16%, meaning that the average number of subscriptions per subsciber went up to 1.59, from 1.44 in 2018.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, OTT, Subscribers, Worldwide

Fraunhofer HHI presents H.266/VVC video coding
Jul 6, 2020 – Fraunhofer HHI (together with partners including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony) is celebrating the release and official adoption of the video coding standard H.266/Versatile Video Coding (VVC).
News categories: Fraunhofer HHI, Media Coding Industry Forum, Benjamin Bross, Dr. Detlev Marpe, Content Distribution, Digital TV, Media Player, Worldwide

LG Display working on stretchable displays
Jun 11, 2020 – LG Display has announced that it has been selected by South Korea’s Ministry of Trade, Industry and Energy (MOTIE) to lead its national project to develop stretchable displays.
News categories: LG Display, MOTIE, Dr. Soo-Young Yoon, Digital TV, Korea

Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories: Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MnA, USA