Digital TV News: Collective

Hearst Television moves to impressions-based selling of Local TV ad inventory
Sep 18, 2019 – Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
News categories: Hearst Television, Jordan Wertlieb, Eric Meyrowitz, Advertising, Digital TV, USA

SVOD subscriptions soar by 38% in 2018
Sep 18, 2019 – Gross SVOD subscriptions increased by 139 million in 2018 to 508 million, up by 38%. The net subscriber count rose by 83 million in 2018 to reach 357 million, up31%, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, OTT, Subscribers, Worldwide

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

Television remains the most popular global medium
Jun 10, 2019 – According to Zenith Media, television remains the biggest medium globally, attracting 167 minutes of viewing each day in 2019. Television viewing is predicted to fall slowly to 165 minutes a day in 2021, to then account for 33% of all media consumption.
News categories: Zenith, Jonathan Barnard, Matt James, Digital TV, Market Research, Worldwide

Catalina and Samba TV partner to transform media and measurement landscape
Jun 4, 2019 – Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
News categories: Samba TV, Catalina, Ashwin Navin, Howard Shimmel, Jerry Sokol, Dr. Wes Chaar, Advertising, Big Data, OTT, USA

Global SVOD subscriptions race towards 1 billion
Jun 3, 2019 – According to Digital TV Research, the global number of gross SVOD subscriptions will increase by 439 million between 2018 and 2024 to 947 million – up by 86%. The average SVOD subscriber will pay for 1.78 SVOD subscriptions by 2024 – up from 1.43 in 2018.
News categories: Digital TV Research, Simon Murray, Digital TV, OTT, Subscribers, Worldwide

SpotX and Jukin Media partner for connected TV monetization
May 20, 2019 – As the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels, SpotX has helped Jukin Media to gain traction in advertising on its considerable connected TV footprint.
News categories: SpotX, Jukin Media, Geoff Spence, Zach Alter, Advertising, Digital TV, USA

Four media measurement bodies form global alliance
May 15, 2019 – Media measurement bodies, BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced that they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes.
News categories: BARC India, Médiamétrie, Numeris, Video Research, Partho Dasgupta, Bruno Chetaille, Neil McEneaney, Yuzuru Kato, Brad Bedford, Advertising, Big Data, Canada, Digital TV, France, India, Japan

FreeWheel announces programmatic OTT offering for local TV buyers
May 14, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that members of the FreeWheel Advertisers’ network using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations.
News categories: FreeWheel, Joy Baer, Frost Prioleau, Advertising, Digital TV, OTT, USA