Digital TV News: DIRECTV

Valassis launches Connected TV ad solution
Mar 11, 2020 – Valassis has announced a Connected TV solution to help brands engage the streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to serve and measure their ads to drive the ideal consumer to the nearest store.
News categories: Valassis, Jay Webster, Advertising, Digital TV, OTT, USA

Recession to cut Latin America pay TV subscribers by 5 million
Mar 9, 2020 – The Latin American pay TV sector has been hit by the recession. The number of pay TV subscribers fell by 4 million in 2019. Digital TV Research forecasts 67 million pay TV subscribers by 2025 – down from 72 million in the peak year of 2017.
News categories: Digital TV Research, Simon Murray, Argentina, Brazil, Chile, Colombia, Digital TV, Latin America, Market Research, Mexico, Subscribers

Major U.S. pay TV providers lost nearly 5 million subscribers in 2019
Mar 3, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018.
News categories: Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Xandr launches Pause Ads
Jan 7, 2020 – Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
News categories: Xandr, Matt Van Houten, Advertising, Digital TV, USA

Consolidated Communications extends CCiTV availability
Nov 25, 2019 – Consolidated Communications (NASDAQ: CNSL) has introduced CCiTV to residential customers in its Lakes Region, central and southern New Hampshire service areas. CCiTV offers flexible, easy-to-use TV programming to customers when they want it, where they want it and how they want it.
News categories: Consolidated Communications, Rob Koester, Apps, Digital TV, IPTV, USA

Major U.S. pay-TV providers lost 1.74 million subscribers in 3Q 2019
Nov 13, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 1,740,000 net video subscribers in 3Q 2019, compared to a pro forma net loss of about 975,000 subscribers in 3Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers, USA

Liberty LA to acquire AT&T's operations in Puerto Rico & the U.S. Virgin Islands
Oct 9, 2019 – Liberty Latin America (NASDAQ:LILA and LILAK, OTC Link:LILAB) has announced that it has entered into a definitive agreement to acquire AT&T's wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands in an all-cash transaction.
News categories: Liberty Latin America, AT&T, Balan Nair, Jose J. Davila, Caribbean, MnA, Mobile, Puerto Rico

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, OTT, USA

Conviva launches Content Insights
Sep 12, 2019 – Conviva has announced the launch of Conviva Content Insights. The industry now has a way to understand the consumption patterns of streaming viewers across time, locations, content, apps and devices.
News categories: Conviva, Bill Demas, Robert Jones, Christine Weber, David Baron, Nick Grimwood, Brett Sappington, Big Data, Digital TV, Market Research, OTT, Worldwide