Digital TV News: DNA

Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories: Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA

Telaria and Hulu reveal synergy between Connected TV and DTC brands
Apr 11, 2019 – Telaria (NYSE:TLRA), with Hulu, has published research demonstrating how Connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.
News categories: Telaria, Hulu, Jennifer Catto, Advertising, Digital TV, Market Research, OTT, USA

Telenor to acquire majority stake in Finnish telecom operator DNA
Apr 9, 2019 – Telenor has agreed to acquire 54% of the shares in the Finnish telecom operator DNA for €20.90 per share in cash, in total €1.5 billion. With the transaction, Telenor gets a strong position across fixed and mobile in an attractive and growing telecom market.
News categories: Telenor, DNA, Sigve Brekke, Cable TV, Digital TV, Finland, MnA

Discovery and BBC Studios planning global streaming service
Apr 1, 2019 – Discovery and BBC Studios have announced a series of agreements, with a content partnership spanning a library of factual series to power a new global streaming service, and a bespoke development deal for BBC Studios’ documentaries.
News categories: BBC Studios, Discovery, Inc, Tony Hall, David Zaslav, Digital TV, MnA, OTT, Worldwide

M6 Group chooses Streamroot CDN for its 6play OTT platform
Mar 25, 2019 – Streamroot has announced that it has been selected by French media group M6 to power VoD and live video delivery for its online video platform, 6Play. M6 has chosen Streamroot as its peer-accelerated CDN provider.
News categories: Streamroot, M6 Group, Pierre-Louis Theron, Yann Verry, Content Distribution, Digital TV, France, OTT

BARC India to integrate TV and Out of Home TV viewership
Mar 25, 2019 – BARC India has added another offering to its suite of insight products. Starting this year, BARC India will be integrating TV and Out of Home TV viewership in its BARC India Media Workstation (BMW) software.
News categories: BARC India, Partho Dasgupta, Advertising, Big Data, India

Quadrille And Anevia Partner To Jointly Offer OTT Over Satellite
Mar 11, 2019 – Quadrille and Anevia have strengthened their partnership to offer OTT over satellite. The joint solution will enable content providers and operators to offer live-TV in situations where it was previously unavailable due to limited bandwidth.
News categories: Quadrille, Anevia, Xavier Batta, Ivonne Prugnaud, CABSAT, Content Distribution, Digital TV, OTT, Satellite, Worldwide

France Télévisions chooses Streamroot as its peer-to-peer video CDN provider
Feb 14, 2019 – Streamroot has announced that it has been selected by France Télévisions to power VoD and live video delivery for its online video platform. France Télévisions selected Streamroot as its peer-to-peer streaming provider following a public tender.
News categories: Streamroot, France Télévisions, Pierre-Louis Theron, Content Distribution, Digital TV, France, OTT

AT&T's Turner and Xandr to exploit ad opportunities together
Jan 8, 2019 – Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.
News categories: Xandr, Turner, Mike Welch, Donna Speciale, Marissa Freeman, Advertising, Big Data, Digital TV, USA