Digital TV News: DR

U.S. weekly time watching Netflix and Hulu up 20 minutes in 2019
Jan 21, 2020 – In 2019, U.S. consumers watched about 20 minutes more streamed TV content per week on Netflix than they did in 2018. Weekly time spent watching the top two SVOD services rose 7%, growing from 3 hours 45 minutes in 2018 to 4 hours 6 minutes in 2019, according to The NPD Group.
News categories: NPD, Kathi Chandler-Payatt, Digital TV, Market Research, OTT, USA

Realtek, Jiuzhou join NAGRA Android TV Reference Program for Pay TV operators
Jan 20, 2020 – NAGRA (SIX:KUD.S) has announced that Realtek Semiconductor (Taiwan: 2379.TW) and Shenzhen Jiuzhou Electric have joined the NAGRA Android TV Fast Track program. This latest partnership will help enable Android TV based services for cable operators.
News categories: NAGRA, Realtek, Jiuzhou Electric, Maurice van Riek, Yee-Wei Huang, Richard Han, Android TV, Cable TV, Content Protection, Digital TV, Semiconductor, Set Top Box, Worldwide

ENENSYS DVB-SIS solution ready for deployment
Jan 20, 2020 – ENENSYS Technologies has announced that the latest release of ENENSYS’ OneBeam solution brings it into compliance with the DVB-SIS standard. With this modification, ENENSYS has become the first provider capable in delivering a complete DVB-SIS system.
News categories: ENENSYS, Eric Pinson, Content Distribution, Digital TV, Satellite, Terrestrial, Worldwide

Indian communication satellite GSAT-30 launched successfully
Jan 17, 2020 – ISRO has announced that its GSAT-30 satellite has been successfully launched. The satellite will provide communications services, including DTH TV, to India via Ku-band, with coverage extended to Gulf countries, further Asian countries and Australia via C-band.
News categories: ISRO, Dr K Sivan, Asia, Content Distribution, Digital TV, India, Satellite

Comscore TV viewing data used to predict advertising audience decline
Jan 16, 2020 – Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
News categories: Comscore, Syracuse University, Julia Johnston, Beth Egan, Advertising, Big Data, Digital TV, Market Research, USA

US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
News categories: Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA

U.S. advertising and marketing spend to grow to $390 billion in 2020
Jan 16, 2020 – Winterberry Group expects continued outperformance of digital channels, with spend to increase 14.5%. Emerging digital channels, including influencer marketing and digital video (OTT and streaming), are expected to grow at rates of more than 30%.
News categories: Winterberry Group, DMCNY, Advertising, Digital TV, Market Research, USA

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

Market for Android TVs to grow to $231 billion by 2026
Jan 14, 2020 – According to Acumen Research and Consulting, the global Android TV market is expected to grow at a CAGR of around 20% over the forecast period 2019 to 2026 and expected to reach the market value of over US$ 231 billion by 2026.
News categories: Acumen Research and Consulting, Android TV, Digital TV, Market Research, Smart TV, Worldwide