Digital TV News: DataXu
dataxu reports 40x YoY increase in TV advertising sales
Jul 10, 2018 – dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers.
News categories:
dataxu, Sandro Catanzaro, Adam Lowy, Advertising, Digital TV, Streaming, USA
OTT video ad spending grows 18X on SpotX platform in 2017
Dec 14, 2017 – SpotX has released figures illustrating explosive growth in global OTT video advertising spend across its platform. The portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for October 2017.
News categories:
SpotX, Kelly McMahon, Jay Prasad, Adam Lowy, Advertising, Market Research, Streaming, Worldwide
Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories:
Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories:
DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA
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