Digital TV News: Dentsu Aegis Network

ITV announces new addressable advertising platform: Planet V
Nov 12, 2019 – ITV has announced the launch of its addressable advertising platform - Planet V. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub.
News categories: ITV, Kelly Williams, Steve Ballinger, Advertising, Big Data, Digital TV, OTT, UK

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, OTT, Smart TV, USA

Linius partners with Hemisphere to build hyper-personalized advertising prototype
Feb 28, 2019 – Linius Technologies (ASX: LNU) has partnered with Hemisphere to build a Hyper-Personalized Advertising Prototype on its SaaS platform. The prototype enables advertisers to deliver and analyze any number of unique ads across any number of customized video streams.
News categories: Linius Technologies, Hemisphere, Chris Richardson, Glyn Beaumont, Advertising, Australia, Big Data, Digital TV, New Zealand, OTT, Worldwide

Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories: Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide

Dentsu Aegis forecasts improved ad spend outlook for 2018
Jan 12, 2018 – Dentsu Aegis Network’s latest Ad Spend Forecasts puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics, World Cup and US Congressional elections all expected to stimulate ad spend growth.
News categories: Dentsu Aegis, Jerry Buhlmann, Advertising, Market Research, Worldwide

Adobe announces Adobe Advertising Cloud TV
Jun 19, 2017 – Adobe (Nasdaq:ADBE) has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of TV advertising. The platform reaches over 95% of American households.
News categories: Adobe, Brett Wilson, Advertising, Big Data, Digital TV, USA

4Sales release world's first 360° TV VoD ads
Mar 15, 2017 – 4Sales has announced the first ever 360° interactive VoD ad format that will allow All 4 viewers to immerse themselves in advertisers’ creative. Ad 360 is developed by video technology partners Innovid.
News categories: Channel 4, Innovid, Honda Motor Europe, South African Tourism, David Amodio, Matt Colebourne, Jennifer Shuker, Tolene van der Merwe, Digital TV, South Africa, UK, VR

CIBN selects Irdeto as security partner for China DRM
Nov 24, 2016 – Irdeto has announced that China International Broadcasting Network (CIBN), a subsidiary of China Radio International, is its first Chinese customer for Irdeto Rights with China DRM Support.
News categories: Irdeto, CIBN, Marco Xie, Fu Qiang, China, Content Protection, Digital TV, DRM, OTT