Digital TV News: Drawbridge
TiVo integrates demographics, ad airings, and mobile devices into TV Viewership Data
May 21, 2019 – TiVo (NASDAQ: TIVO) has announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge's Identity Graph and demographic attributes, giving TiVo customers an expanded data offering with more flexibility.
News categories:
TiVo Corp, Drawbridge, Kantar, Ben Maughan, Jon DeGennaro, Vik Sharma, Advertising, Big Data, Digital TV, Mobile, USA, Worldwide
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