Digital TV News: E.W. Scripps

Phoenix Model Market adds second TV transmitter
Jul 8, 2020 – KASW-TV (CW) has launched an ATSC 3.0 TV transmitter in the Phoenix Model Market. Phoenix now has two ATSC 3.0 transmission towers whose licenses are approved by the FCC and the facilities are on-air.
News categories: Pearl TV, Scripps, FOX, Phoenix Model Market, Anne Schelle, Brian Lawlor, Richard Friedel, ATSC, Content Distribution, Digital TV, USA

NEXTGEN TV begins broadcasting in Las Vegas
May 26, 2020 – Sinclair Broadcast (NASDAQ: SBGI), Nexstar Media (NASDAQ: NXST), and The E.W. Scripps Company (NASDAQ: SSP) have announced that their Las Vegas television stations have begun broadcasting in NEXTGEN TV powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar Media, Scripps, Chris Ripley, Perry Sook, Brian Lawlor, John Hane, ATSC, Content Distribution, Digital TV, USA

Project OAR expands with Scripps and ViacomCBS
May 11, 2020 – The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
News categories: Project OAR, Scripps, ViacomCBS, Kerry Oslund, Mike Dean, Advertising, Big Data, Digital TV, Smart TV, USA

Sinclair Broadcast joins Pearl TV broadcast business organization
Feb 6, 2020 – Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.
News categories: Pearl TV, Sinclair Broadcast, Anne Schelle, Chris Ripley, ATSC, Digital TV, USA

Phoenix Model Market adding 2nd NEXTGEN TV transmission site and SFN
Oct 14, 2019 – The Phoenix Model Market partners and Pearl TV have announced a second transmission facility for NEXTGEN TV in Phoenix that will power a Single Frequency Network (SFN) once licenses are approved by the FCC and the facilities are on-air.
News categories: Pearl TV, Scripps, Dave Folsom, Anne Schelle, Brian Lawlor, ATSC, Content Distribution, Digital TV, NABShow, Terrestrial, USA, UX

Scripps connects local advertisers to premium audiences through OTT video
Oct 7, 2019 – The E.W. Scripps Company (NASDAQ: SSP) has introduced Scripps Octane – a tool for advertisers to reach audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.
News categories: Scripps, Missy Evenson, Advertising, Digital TV, OTT, USA

WMYD to host Detroit’s first Next-Gen TV station
May 15, 2019 – WMYD (NASDAQ: SSP) plans to launch Next-Gen TV in Detroit in a collaborative effort that will also involve Graham Media and other local broadcasters. The launch provides an opportunity for the automotive industry to have an in-market test bed for the new platform.
News categories: Scripps, Graham Media, Pearl TV, Brian Lawlor, Emily L. Barr, ATSC, Content Distribution, Digital TV, In-Car, USA

Build-out plans announced for Next-Gen TV in top 40 U.S. TV markets
Apr 8, 2019 – At the 2019 NAB Show, a broad coalition of broadcast television station groups announced plans to deploy Next-Gen TV in the 40 largest U.S. TV markets by the end of 2020. The market-driven effort builds on the testing and rollouts that have already taken place.
News categories: Pearl TV, Anne Schelle, ATSC, Digital TV, NABShow, USA

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC, Big Data, Digital TV, USA