Digital TV News: EE

Channel 4 unveils results from trial of new streaming ad formats
Dec 11, 2023 – Channel 4 has unveiled results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand recall.
News categories: Channel 4, Jonathan Lewis, Advertising, Digital TV, Streaming, UK

EE announces shift to platform services
Oct 18, 2023 – EE has unveiled the first of a new suite of products and services, including a new set-top-box range and the availability of the EE TV service, with live channels, on Apple TV 4K.
News categories: EE, Marc Allera, Digital TV, Fibre, Gaming, IPTV, Mobile, Set Top Box, UK

EU clears creation of DT, Orange, Telefónica, Vodafone ad-tech JV
Feb 10, 2023 – The EU has approved unconditionally the creation of a JV by Deutsche Telekom, Orange, Telefónica and Vodafone. The JV will offer a platform that generates a unique code allowing brands and publishers to recognize users on their websites or applications.
News categories: European Commission, Advertising, Big Data, Digital TV, EU, France, Germany, Italy, Regulation, Spain, UK

UK's DTG releases D-Book 12.6
Oct 28, 2021 – The DTG has announced the release of its D-Book 12.6. Previously optional, support for HbbTV now becomes mandatory in the latest version, as the transition away from MHEG continues in the UK.
News categories: DTG, HbbTV Association, Richard Lindsay-Davies, Vincent Grivet, Content Distribution, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UK

Telenet to add unskippable ads to TV recordings
Aug 10, 2021 – Telenet is to introduce a revised model for TV advertising in Belgium. Viewers will have to sit through one minute of unskippable adverts before any recordings they've made of VTM (DPG Media) and PLAY programmes (SBS).
News categories: Telenet, DPG Media, SBS, VRT, John Porter, Kris Vervaet, Jeroen Bronselaer, Frederik Delaplace, Advertising, Belgium, Cable TV, Digital TV, DVR

500,000 UK subscribers for Britbox
Mar 9, 2021 – BritBox UK has announced that it has hit its target of half a million subscriptions. The SVOD service, created by the BBC and ITV with content also from Channel 4 and Channel 5, launched at the end of 2019.
News categories: ITV, Carolyn McCall, Digital TV, Streaming, Subscribers, UK

Datagroup to acquire Volia
Dec 22, 2020 – Datagroup has announced that it has reached an agreement to acquire 100% of the Volia group of companies in Ukraine, with the full backing of Horizon Capital's EEGF II fund.
News categories: Volia, Datagroup, Horizon Capital, Anton Dzyubenko, Mykhailo Shelemba, Lenna Koszarny, Cable TV, Digital TV, MandA, Ukraine

MultiChoice picks Metrological to deliver OTT services on DStv
Nov 24, 2020 – Metrological has aannounced that it has been selected by MultiChoice to bring OTT services, international apps and localized content to subscribers across Africa on its Explora Ultra set-top box and Streama OTT platform.
News categories: Metrological, MultiChoice, Jeroen Ghijsen, Gerdus van Eeden, Africa, Apps, Digital TV, Satellite, Set Top Box, South Africa, Streaming

DTG release D-Book 12.5 requirements for UK DTT
Nov 2, 2020 – The DTG has released the latest version of its D-Book which sets out the technical interoperability requirements for digital terrestrial TV in the UK, underpinning Freeview, YouView, Freesat, EE TV, BT TV and TalkTalk TV.
News categories: DTG, Richard Lindsay-Davies, Owen Jenkinson, Digital TV, Set Top Box, Smart TV, Terrestrial, UK