Digital TV News: FOX
Yospace provides SSAI for streaming app from Norway's TV 2
Aug 17, 2023 – Norway's TV 2 has selected Yospace to support server-side ad insertion (SSAI) on its TV 2 Play app. The app integrated SSAI for VOD content at launch, with livestreams to be added in the autumn.
News categories:
Yospace, TV 2, Edward New, Roy Kenneth Venjum, Advertising, Apps, Digital TV, IBC2023, Norway, Streaming
U.S. streaming climbs to record high in July
Aug 15, 2023 – Streaming accounted for a record high 38.7% of total U.S. TV usage in July, while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 The Gauge report.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
FOX deploys Zixi for affiliate contribution
Aug 15, 2023 – Zixi has announced that FOX Corporation has deployed Zixi for the initial delivery of the channels from their 190 local affiliates to their digital MVPD partners.
News categories:
Zixi, FOX Corp, Gordon Brooks, Alastair Hamilton, Content Distribution, Digital TV, IBC2023, USA
Philadelphia television stations launch NEXTGEN TV
Aug 10, 2023 – Six television stations - KYW-TV, WPSG-TV, WPVI, WCAU-TV, WTXF-TV and WUVP-TV - have launched NEXTGEN TV, based on ATSC 3.0 broadcast standards, in Philadelphia.
News categories:
Pearl TV, LTN, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA
Foxxum and rlaxx TV acquired by ZEASN
Aug 1, 2023 – ZEASN has acquired Foxxum and rlaxx TV. The move is intended to position ZEASN as the leading independent provider of CTV operating systems and AVOD/FAST products in the market.
News categories:
ZEASN, Foxxum, rlaxx TV, Jason He, Ronny Lutzi, Digital TV, IBC2023, MandA, Smart TV, Streaming, TV OS, Worldwide
Foxtel Media selects Magnite as programmatic ad partner for BINGE
Jul 5, 2023 – Magnite (Nasdaq:MGNI) has been chosen by Foxtel Media to enable programmatic advertising on BINGE's ad-supported tier, providing access to ad inventory on CTV and OTT platforms.
News categories:
Magnite, Foxtel Media, Juliette Stead, Chris Oxley, Advertising, Australia, Digital TV, Streaming
NextGen TV launched in South Bend, Indiana
Jun 29, 2023 – Television stations serving the South Bend-Elkhart TV market have begun broadcasting with NextGen TV. The launch includes WSBT-TV, WNDU-TV, WSJV, WNI and WHME-TV.
News categories:
BitPath, ATSC 3, Content Distribution, Digital TV, USA
FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
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