Digital TV News: FranceTV Publicité

FranceTV Publicité trials ad targeting based on viewer interests
Jul 18, 2019 – Following on from its trial of advertising substitution on HbbTV at the end of 2018, FranceTV Publicité has now tested the delivery of ads personalized according to the interests of the viewer.
News categories: FranceTV Publicité, Advertising, Big Data, Digital TV, France