Digital TV News: HbbTV

FranceTV Publicité trials ad targeting based on viewer interests
Jul 18, 2019 – Following on from its trial of advertising substitution on HbbTV at the end of 2018, FranceTV Publicité has now tested the delivery of ads personalized according to the interests of the viewer.
News categories: FranceTV Publicité, Advertising, Big Data, Digital TV, France

AdScribe supports Publitalia '80 HbbTV advertising in Italy
Jun 19, 2019 – AdScribe has announced that it has brought targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80 is now capable of displaying more creative output to engage brands' customers.
News categories: AdScribe, Publitalia '80, Donal O'Connor, Paola Colombo, Advertising, Digital TV, HbbTV, Italy, UX

SERAPHIC and CVTE offer customisable Freeview Play 4K TV solution
Jun 14, 2019 – CVTE has worked with SERAPHIC to provide a Freeview Play compliant 4K TV solution for smart TV brands targeting the UK market. CVTE and SERAPHIC together offer a customized UI for the TV brands and help them deliver competitive Freeview Play products.
News categories: SERAPHIC, CVTE, Xinwen Xue, Ziyuan Zhong, Digital TV, HbbTV, Smart TV, UK, UX

Intertrust and Vewd introduce content protection for HbbTV
Jun 6, 2019 – Intertrust and Vewd have announced pre-integration of Intertrust's ExpressPlay XCA with Vewd Core, for operator HbbTV deployments. Using the solution, device manufacturers are able to offer a more complete software stack of content protection and HbbTV support.
News categories: Vewd, Intertrust, Frode Hernes, Guido Cugi, Content Protection, Digital TV, HbbTV, Smart TV, Worldwide

HbbTV Association adds seven new members
May 16, 2019 – The HbbTV Association has announced that seven new companies (ARRIS, Irdeto, DATV, Enensys, Fluendo, Samba TV and SmarDTV) have joined the industry association in the past six months.
News categories: HbbTV Association, Vincent Grivet, Digital TV, HbbTV, Worldwide

MPay, MYTV and Coship to develop HbbTV services on DTT in Malaysia
Apr 26, 2019 – ManagePay Systems (MPay) has partnered with MYTV Broadcasting (MYTV) to develop HbbTV services for Malaysia based on DTT set-top boxes (STBs) from Coship. MPay is to develop e-commerce and Fintech services for the MYTV platform, as well as delivering the STBs.
News categories: MPay, MYTV Broadcasting, Coship, Digital TV, HbbTV, Malaysia, Set Top Box, Terrestrial

Telecentras and LG to introduce HbbTV for Smart TVs in Lithuania
Apr 18, 2019 – The Lithuanian Radio and Television Centre (Telecentras) and LG Electronics have agreed a cooperation aimed at introducing HbbTV intended for smart TVs. The launch of HbbTV in Lithuania is scheduled for the first half of this year.
News categories: Telecentras, LG Electronics, Remigijus Šeris, Digital TV, HbbTV, Lithuania, Smart TV, Terrestrial

HbbTV releases Version 2019-1 of the HbbTV Conformance Test Suite
Apr 8, 2019 – The HbbTV Association has announced the release of a new HbbTV Conformance Test Suite. Version v2019-1 is the first one to cover the UHD (Ultra HD) and NGA (Next Generation Audio) features included in the latest version of the specification (HbbTV 2.0.2).
News categories: HbbTV Association, Vincent Grivet, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC, Big Data, Digital TV, USA