Digital TV News: Hulu

WarnerMedia announces further launch partners for HBO Max
May 20, 2020 – WarnerMedia has announced that the latest companies to sign on to distribute HBO Max at launch include Altice USA, Cox Communications, Microsoft, National Cable Television Cooperative (NCTC), Samsung, Sony Interactive Entertainment and Verizon.
News categories: WarnerMedia, HBO Max, Rich Warren, Apps, Cable TV, Digital TV, Games Console, IPTV, OTT, USA

U.S. sees largest first quarter multichannel subscriptions decline to-date
May 15, 2020 – According to Kagan, initial speculation that TV-hungry, isolated viewers would at least temporarily stem cord cutting in the U.S. was dispelled with the industry's largest first quarter decline for traditional multichannel subscriptions.
News categories: S&P Global, Digital TV, Market Research, USA

Major U.S. pay TV providers lost about 2,065,000 subscribers in 1Q 2020
May 14, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,065,000 net video subscribers in 1Q 2020, compared to a pro forma net loss of about 1,025,000 subscribers in 1Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories: Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, OTT, USA

76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, OTT, USA

US: 44% with a vMVPD switched from a traditional pay TV service
Apr 3, 2020 – The Leichtman Research Group (LRG) has found that, of U.S. households that currently have a live streaming vMVPD pay-TV service, 44% switched directly from a traditional pay-TV service, and 26% also have a traditional service.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

Kantar releases Entertainment On Demand survey results
Mar 4, 2020 – Kantar's Entertainment On Demand service is designed to help understand the consumer journey for subscription services. It shows that in the U.S. subscription fatigue is not yet a major phenomenon in the video industry.
News categories: Kantar, Dominic Sunnebo, Read Cundiff, Australia, Digital TV, Germany, Japan, Market Research, OTT, UK, USA

Hulu + Live TV launches on PlayStation 4
Mar 3, 2020 – Hulu has announced that Hulu + Live TV will be available on PlayStation 4 consoles. PlayStation 4 users will be able to subscribe to Hulu + Live TV, gaining access to both live and on-demand programming in one place.
News categories: Hulu, PlayStation, Apps, Digital TV, Games Console, OTT, USA

Major U.S. pay TV providers lost nearly 5 million subscribers in 2019
Mar 3, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018.
News categories: Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA