Digital TV News: IC Insights

Pay-TV Innovation Forum reveals LatAm key findings
Aug 22, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has released the key findings of the Latin American edition of the 2019 Pay-TV Innovation Forum. The report explores the key trends and developments affecting the region, as well as the challenges and opportunities.
News categories: NAGRA, MTM, Digital TV, Latin America, Market Research

SmartLabs migrates legacy boxes for StarNet TV in Moldova
Aug 21, 2019 – SmartLabs has announced that it will replace Moldovan operator StarNet's legacy platform with its SmartTUBE multiscreen solution, and provide the operator with UHD set-top boxes and apps for mobile devices and Smart TVs.
News categories: SmartLabs, StarNet, Mikhail Grachev, Alexandru Machedon, Digital TV, IBC2019, IPTV, Middleware, Moldova, Set Top Box

Comscore to provide measurement for Xandr's addressable offering
Aug 14, 2019 – Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
News categories: Comscore, Xandr, Scott Worthem, Dan Rosenfeld, Advertising, Big Data, Digital TV, USA

Comcast Spotlight launches Local TV attribution with TVSquared
Aug 7, 2019 – Comcast Spotlight has announced the launch of an attribution solution that will bring greater accountability to local TV advertising. The product, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity.
News categories: Comcast Spotlight, TVSquared, Hank Oster, Jo Kinsella, Advertising, Big Data, Digital TV, USA

Conviva releases Q2'19 State of the Streaming TV Industry report
Aug 7, 2019 – Conviva has released the Q2'19 edition of its State of the Streaming TV Industry report, revealing that viewing hours grew 130% year over year while streaming quality improved dramatically. The report also uncovers trends in social media and advertising.
News categories: Conviva, Bill Demas, Digital TV, Market Research, OTT, USA

Pay-TV Innovation Forum reveals U.S. key findings
Aug 6, 2019 – NAGRA (SIX:KUD.S), with MTM, has released the key findings of the U.S. edition of the 2019 Pay-TV Innovation Forum. The report explores a wide range of themes and issues, from the future of the U.S. pay-TV market to the opportunities in next-generation aggregation.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Digital TV, Market Research, USA

Worldwide Pay TV market far from dead
Aug 6, 2019 – The increasing adoption of video streaming platforms has created significant challenges to traditional pay TV. Yet, despite this, the overall pay TV market is expected to grow to more than 1.1 billion subscribers in 2024, according to ABI Research.
News categories: ABI Research, Khin Sandi Lynn, Android TV, Digital TV, Market Research, Worldwide

U.S. TV viewing reverses declines
Aug 2, 2019 – Comcast Spotlight has launch its inaugural TV Viewership Report. One of the most notable findings coming out of this edition was that TV viewership is at a two-year high, reversing the trend of decline that Comcast Spotlight has seen since it began tracking this data in 2017.
News categories: Comcast Spotlight, Brendan Condon, Andrea Zapata, Digital TV, Market Research, USA

ZEE5 uses Minute.ly AI to boost watching experience
Aug 1, 2019 – Minute.ly has announced a partnership with ZEE5 to personalize their front-end user experience. ZEE5 has integrated Minute.ly's AI tool to enrich its platforms' video content – maximizing user engagement, improving overall video views and site traffic, and expanding ZEE5's reach.
News categories: Minute.ly, ZEE5, Amit Golan, Rajneel Kumar, Tushar Vohra, Big Data, Digital TV, India, OTT, UX