Digital TV News: ITV

Deltatre AXIS to power BritBox for a further five years
Dec 2, 2020 – Deltatre has extended its collaboration with ITV and continues to power its 'best of British' content streaming service, BritBox, across all major platforms. The new agreement will run for a further five years.
News categories: Deltatre, BritBox, Gilles Mas, Lee Marshall, Digital TV, UK, UX, Worldwide

Freeview and Vestel sign new 5-year partnership
Nov 10, 2020 – Freeview UK has renewed its contract with Vestel for a further five years. The deal means that the Freeview Play service will be not just present, but have prominence on all new Vestel manufactured TV sets.
News categories: Freeview, Vestel, Simon Hunt, Barış Altınkaya, Digital TV, HbbTV, Licensing, Smart TV, Terrestrial, UK

Freeview Play launches on Amazon Fire TV Edition
Oct 12, 2020 – Freeview Play is launching on selected Fire TV Edition TVs, thanks to an agreement between Digital UK and Amazon. Fire TV Edition TVs with Freeview Play will be launching later this year.
News categories: Digital UK, Amazon, Jonathan Thompson, Emma Gilmartin, Digital TV, Middleware, Smart TV, Terrestrial, UK

ITV launches Planet V addressable advertising platform
Oct 5, 2020 – ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITV’s VOD service, the ITV Hub.
News categories: ITV, Amobee, Rhys McLachlan, Ryan Jamboretz, Advertising, Big Data, Digital TV, OTT, UK

InfoSum raises $15.1 million in Series A funding
Sep 1, 2020 – InfoSum has completed its Series A funding round, raising $15.1 million. The investment is led by Upfront Ventures and IA Ventures and supported by strategic partners Ascential, Akamai, Experian, ITV and AT&T's Xandr.
News categories: InfoSum, Nick Halstead, Brian Lesser, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

ITV launches data partnership with InfoSum
Aug 24, 2020 – ITV is to partner with identity infrastructure provider InfoSum as part of a first-party data strategy that will make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences.
News categories: ITV, InfoSum, Kelly Williams, Nick Halstead, Advertising, Big Data, Digital TV, OTT, UK

ITV invests in Infosum-owner Cognitive Logic
Aug 20, 2020 – ITV has agreed to invest $1.375 million (c. £1 million) in cash for a minority shareholding in Cognitive Logic, the 100% owner of InfoSum. InfoSum, which is a commercial partner of ITV, is a data infrastructure business.
News categories: ITV plc, InfoSum, Big Data, Digital TV, MnA, UK

ITV invests in BritBox Australia
Aug 20, 2020 – ITV SVOD Australia, a wholly-owned subsidiary of ITV plc, has agreed to invest AUD 17.7 million in The BritBox Australia Partnership over a period of three years. BBC Studios will be providing equal funding.
News categories: ITV plc, Australia, Digital TV, OTT, Venture Capital

Ofcom releases Media Nations 2020 report
Aug 5, 2020 – A surge in screen time during lockdown saw UK adults spend 40% of their waking day watching TV and online video services, Ofcom has found. People spend twice as much time watching subscription streaming services: 34 minutes in 2019, and 1 hour 11 minutes in April 2020.
News categories: Ofcom, COVID-19, Digital TV, Market Research, UK