Digital TV News: Inception

holoride brings XR experiences to Audi vehicles
Mar 12, 2022 – Beginning in June 2022, Audi will make holoride extended reality (XR) experiences available through its vehicles' MIB 3 infotainment system, opening up a new level of immersion in entertainment, educational, gaming, and well-being content.
News categories: holoride, Audi, Digital TV, In-Car, Metaverse, Worldwide

MultiTV integrates dynamic ad-insertion from Google
Feb 22, 2022 – MultiTV has integrated Google's Dynamic Ad Insertion into its video platform. With the technology, MultiTV is able to offer a targeting solution that delivers personalized ad experiences during breaks on live OTT channels.
News categories: MultiTV, Google, Vikash Samota, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories: Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide

Bitcentral acquires Powr.tv
Jan 25, 2022 – Bitcentral, a provider of media workflows for broadcast and digital video, has announced that it has acquired Powr.tv, a D2C video publishing solution provider. Bitcentral will integrate its FUEL platform with Powr.tv.
News categories: Bitcentral, Powr.tv, Steve Petilli, Akshay Arvapally, Apps, Content Distribution, Digital TV, MandA, Streaming, Worldwide

MeeVu debuts OTT PaaS for Eastern European telcos with UniqCast
Dec 20, 2021 – MeeVu offers network operators from Eastern Europe the opportunity to launch multiscreen, interactive TV. Using UniqCast technology the platform provides live TV, catch-up TV, on-demand video, 4K content, and multitenant capabilities.
News categories: UniqCast, MeeVu, Darko Robic, Jakub Kucharzewski, Android TV, Cable TV, Content Distribution, Digital TV, Poland, Set Top Box, Streaming

CommScope RDK streamers included in Netflix scaling partner program
Dec 10, 2021 – CommScope has announced that its upcoming RDK-based VIP73xx streaming solutions will be included in Netflix’s DaVinci scaling partner program. Netflix launched the program during the Virtual IBC 2021 Show.
News categories: CommScope, Netflix, Joe Chow, Digital TV, IBC2023, RDK, Set Top Box, Streaming, Worldwide

Kaltura powers Vodafone TV in Germany
Dec 1, 2021 – Kaltura (NASDAQ:KLTR) is powering the expansion of Vodafone TV into new markets with the recent launch of GigaTV in Germany. The service is available nationally, accessible to users in all of Vodafone’s networks and in Unitymedia’s cable network.
News categories: Kaltura, Vodafone, Ron Yekutiel, Wolfgang Zeller, Cable TV, Content Distribution, Digital TV, Germany, IPTV

CommScope selected to provide Foxtel's iQ5 streaming STB
Nov 22, 2021 – CommScope has been selected by Foxtel to provide its iQ5 streaming set top box. Through the iQ5, viewers can access streaming apps from Foxtel including Netflix, YouTube, ABC iView, SBS On Demand, Amazon Prime, Vevo, and coming soon, Paramount+ and 10Play.
News categories: CommScope, Foxtel, Phil Cardy, Nick Dandy, Australia, Digital TV, Set Top Box, Streaming

CIMM and the ARF release media measurement Lexicon 4.0
Nov 3, 2021 – The Coalition for Innovative Media Measurement (CIMM) and the ARF (Advertising Research Foundation) have released the fourth iteration of a common language for media measurement, Lexicon 4.0, which includes a compilation of terms and definitions for the industry.
News categories: CIMM, Advertising Research Foundation, Jane Clarke, Paul Donato, Advertising, USA, Worldwide