Digital TV News: Inscape
VIZIO introduces Jump Ads to connect linear TV with streaming
Mar 31, 2022 – VIZIO (NYSE: VZIO) has introduced Jump Ads. Jump Ads gives programmers and brands the ability to present an interactive overlay at the end of linear TV programs, directing viewers into a supporting app on the VIZIO operating system.
News categories:
VIZIO, Fox Entertainment, Adam Bergman, Natalie Park, Advertising, Digital TV, Smart TV, Streaming, USA
iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories:
iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
VideoAmp renews deal to use VIZIO ACR data
Oct 6, 2021 – VideoAmp and VIZIO (NYSE: VZIO) have announced that VideoAmp will continue to use VIZIO's Inscape Automatic Content Recognition (ACR) data from VIZIO Smart TVs for planning, measurement and TV ad sales use cases.
News categories:
VIZIO, VideoAmp, Travis Hockersmith, Nick Chakalos, Advertising, Big Data, Digital TV, Smart TV, USA
Verizon Media and VIZIO announce connected TV advertising partnership
Apr 29, 2021 – Verizon Media and VIZIO (NYSE: VZIO) have announced a cross-platform and connected TV (CTV) advertising partnership. Verizon Media gains DSP access to VIZIO's Inscape viewership data from more than 18M opted-in VIZIO Smart TVs.
News categories:
VIZIO, Verizon Media, Mike O’Donnell, Iván Markman, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA
VIZIO Ads launches frequency control for Smart TV advertisers
Feb 19, 2021 – VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
News categories:
VIZIO Ads, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA
Inscape And Kinetiq link TV brand exposure and data from connected TVs
Sep 9, 2020 – Inscape and Kinetiq have are to combine Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from cable and broadcast networks and stations in the U.S.
News categories:
Kinetiq, Inscape, Kevin Kohn, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA
EMX onboards Inscape data for CTV 'Incremental Reach Measurement'
Aug 25, 2020 – EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.
News categories:
Engine Media Exchange, Inscape, Michael Zacharski, Greg Hampton, Advertising, Big Data, Streaming, Worldwide
Verizon Media launches TV tune-in attribution with Inscape
Jun 30, 2020 – Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
News categories:
Verizon Media, Iván Markman, Seth Goren, Advertising, Big Data, Digital TV, Smart TV, USA
Inscape Smart TV panel delivers representative viewing data for the U.S.
Jun 10, 2020 – Inscape, with Dativa, has expanded its offerings through the creation of a Nationally Representative Panel (NRP). The NRP provides viewing data for the U.S. based on ACR data from 3.5 million Smart TVs.
News categories:
Inscape, Dativa, Zeev Neumeier, Tom Weiss, Advertising, Big Data, Digital TV, Smart TV, USA
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