Digital TV News: Kroger Precision Marketing

Roku announces shopper data program
Jun 8, 2020 – Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.
News categories: Roku, Kroger Precision Marketing, Alison Levin, Cara Pratt, Advertising, Big Data, Digital TV, OTT, USA