Digital TV News: LiveRamp

AppNexus integrates with Tru Optik's OTT Marketing Cloud
Nov 8, 2017 – AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.
News categories: AppNexus, Tru Optik, Eric Hoffert, Andre Swanston, Tyler Fitch, Advertising, Big Data, Digital TV, OTT, USA

Tru Optik and LiveRamp make first-party data actionable across connected TVs
Feb 21, 2017 – Tru Optik and LiveRamp (NASDAQ: ACXM) have announced their partnership. Using Tru Optik capabilities, brands will be able to use their first-party data to create targeted OTT and connected TV (CTV) campaigns.
News categories: Tru Optik, LiveRamp, Andre Swanston, Michael Scott, Travis May, Advertising, Digital TV, OTT, Smart TV, Worldwide