Digital TV News: MAZ

Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories: Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide

Skyline expands operational support for MYTV in Malaysia
Apr 20, 2020 – Skyline Communications has announced an expansion project at MYTV. Skyline will be given more responsibility for the management of MYTV's Digital Media Broadcast Hub, Disaster Recovery Center and DVB-T2 transmitter stations.
News categories: Skyline Communications, MYTV Broadcasting, Naveendran Murthy, Mazlan Mahdi, Content Distribution, Digital TV, Malaysia, QoE, Terrestrial

Tru Optik to launch free tool to support TV privacy
Oct 10, 2019 – Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.
News categories: Tru Optik, Andre Swanston, Jonathan Bokor, Matt Spiegel, Advertising, Digital TV, OTT, USA, Worldwide

Extreme Reach launches Sell-Side ad distribution platform
Jun 3, 2019 – Extreme Reach (ER) has announced the launch of AdBridge for Sellers. AdBridge for Sellers connects the buy and sell sides to simplify the distribution of ad creative to every serving point: OTT, VOD, CTV, Digital and linear TV.
News categories: Extreme Reach, Bunker Sessions, Tim Conley, Advertising, Digital TV, USA

24i Media acquires Mautilus
May 9, 2018 – 24i Media has announced the acquisition of Mautilus, the Czech TV app agency specializing in HbbTV and multiscreen applications. The acquisition strengthens 24i’s technology framework, and increases its production capacity.
News categories: 24i Media, Mautilus, Martijn van Horssen, Rehor Vykoupil, Apps, Czech Republic, Digital TV, HbbTV, MnA, Worldwide

SpotX fully acquired by RTL Group
Aug 30, 2017 – SpotX has announced that RTL Group will acquire all remaining shares in SpotX. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.
News categories: SpotX, RTL Group, Mike Shehan, Steve Swoboda, Bert Habets, Guillaume de Posch, Advertising, MnA, USA, Worldwide

MAZ media partners gain access to mParticle marketing tools
Jul 12, 2017 – MAZ has partnered with mParticle to simplify data and marketing tool integrations for thousands of apps powered by MAZ. MAZ media partners will have access to the tools that mParticle integrates with, enabling deployment of new marketing strategies and up-to-the-minute analytics.
News categories: MAZ, mParticle, Paul Canetti, David Spitz, Advertising, Apps, Big Data, Digital TV, USA

Liberty Global and CableLabs join MulteFire Alliance
Sep 21, 2016 – Liberty Global and CableLabs have announced that they have joined the MulteFire Alliance, an independent, diverse and international member-driven consortium dedicated to developing next-generation wireless technology.
News categories: MulteFire Alliance, Liberty Global, CableLabs, Mazen Chmaytelli, Balan Nair, Ralph Brown, Rob Alderfer, 5G, Cable TV, Digital TV, Smart Home, Worldwide

Mautilus develops Olympics 4K streaming app with Slovak Telekom
Aug 5, 2016 – Mautilus, in cooperation with Slovak Telekom, has prepared the first commercial 4K streaming application in Central and Eastern Europe with Olympic Games content. The streaming is done using the MPEG-DASH protocol with an HEVC video codec.
News categories: Mautilus, Slovak Telekom, Petr Mazanec, Tomas Sustr, Apps, Digital TV, Slovakia, Smart TV