Digital TV News: MLB

Prime Video heads Parks Associates list of top U.S. SVOD services
Dec 2, 2022 – Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services. This is the first time in the history of the annual report that Netflix is not in the top spot.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

Perhaps live sports not so critical for pay-TV subscriber retention?
Oct 31, 2022 – According to Aluma, while 18% of U.S. pay-TV subscribers are moderately likely to cancel service if their favorite sport moved its live games exclusively to subscription streaming services, only 8% would 'definitely' cancel.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, USA

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

VideoByte and IRIS.TV bring enhanced contextual targeting to CTV
Nov 16, 2021 – IRIS.TV and VideoByte are partnering to bring video-level contextual enablement to CTV through the VideoByte platform, allowing VideoByte customers to use IRIS.TV contextual targeting directly through its ad server.
News categories: IRIS.TV, VideoByte, Field Garthwaite, David Naffis, Kyle Cheasman, Advertising, Digital TV, Streaming, Worldwide

Comcast launches Disney+ and ESPN+ on Xfinity
Mar 29, 2021 – Comcast and The Walt Disney Company have announced the start of the rollout of Disney+ and ESPN+ on Xfinity. Disney+ and ESPN+ join a growing collection of streaming services available over the Internet on X1 and Flex.
News categories: Comcast, The Walt Disney Company, Rebecca Heap, Michael Paull, Apps, Digital TV, Set Top Box, Streaming, USA

Gracenote launches sports data widgets for CE and auto makers
Jan 6, 2021 – Gracenote (NYSE: NLSN) has launched live sports widgets, leveraging its sports data, designed to help smart TV and auto manufacturers enable dynamic sports experiences for fans at home or on-the-go.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, In-Car, Smart TV, UX, Worldwide

Parks Associates reveals top 10 U.S. SVOD services for 3Q 2020
Nov 18, 2020 – Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

Conviva releases Q3 2020 State of Streaming report
Oct 29, 2020 – Conviva has released its Q3 2020 State of Streaming report, showing a 57% YoY increase in overall viewing time. The report also uncovered new trends including the return of advertisers and the increasing battle between smart TV and CTV devices.
News categories: Conviva, Digital TV, Market Research, Streaming, Worldwide

U.S. daily TV viewing time up 15 minutes in Q2 2020 versus Q2 2019
Sep 1, 2020 – Effectv has released the latest edition of their TV Viewership Report. The report explores viewership trends for Q2 2020 and compares those findings to the same period last year, as well as Q1 2020.
News categories: Effectv, Comcast Advertising, John Brauer, Maria Weaver, Digital TV, Market Research, USA