Digital TV News: Mediavision
Video spend in Sweden up 9% in 2022 versus 2021
Mar 15, 2023 – According to Mediavision, average media spend in Sweden in 2022 increased 8% compared to 2021, and now amounts to SEK 685 (~$65) per month. Out of the total, the video segment grew by 9% YoY.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden
TVOD in Sweden reaches record levels in 2022
Feb 9, 2023 – According to Mediavision, buying or renting video online, TVOD, grew strongly in Sweden last year. Close to 30% of Swedish households have rented or bought content this way an average month in 2022 - a new record for the country.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
Three million sharing SVOD subscriptions in the Nordics
Jan 12, 2023 – According to Mediavision, three million SVOD subscriptions in the Nordics are currently borrowed from another household, i.e. giving access to a service without paying for it, with Netflix the most affected.
News categories:
Mediavision, Marie Nilsson, Content Protection, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden
Digital media subscriptions set new record in the Nordics
Dec 20, 2022 – Mediavision's latest analysis of the Nordic media market shows that the number of digital media subscriptions per household has grown to new record levels during the fall of 2022.
News categories:
Mediavision, Natalia Borelius, Digital TV, Europe, Market Research, Streaming
Over four million SVOD subscriptions in Denmark
Dec 13, 2022 – According to Mediavision analysis of the Danish TV and streaming market, the number of paid subscriptions in Denmark now exceeds four million, with more than half a million new subscriptions being added in the past 12 months.
News categories:
Mediavision, Marie Nilsson, Denmark, Digital TV, Streaming, Subscribers
Nordic streaming customers open to subscriptions with ads
Dec 8, 2022 – According to Mediavision, there are around 17 million SVOD subscriptions on the Nordic market. A little over four million of those subscriptions could be converted into cheaper subscriptions with advertising.
News categories:
Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden
In Sweden ad-supported video leads in weekly reach
Nov 24, 2022 – According to Mediavision's analysis of the Swedish streaming market, advertising financed free services are now the biggest category in terms of weekly reach, mainly driven by the social media platforms.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
1.7 million subscribing households for Disney+ in the Nordics
Sep 13, 2022 – On September 15th in 2020, Disney Plus entered the Nordic region. According to Mediavision, after only 24 months, the service has attracted more than 1.7 million subscribing households on the fiercely competitive Nordic market.
News categories:
Mediavision, Natalia Borelius, Denmark, Digital TV, Finland, Norway, Streaming, Subscribers, Sweden
Swedish households have more streaming subscriptions than ever
Aug 24, 2022 – Analysis by Mediavision shows that households in Sweden continue to pay for their streaming subscriptions and that the market is growing according to trend. This results in a record quarter for the paid streaming market.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
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