Digital TV News: Nine

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Warner Bros. Discovery to launch Max in Europe beginning May 21
Mar 21, 2024 – Warner Bros. Discovery (Nasdaq: WBD) has announced that Max, its enhanced streaming service, will launch in the first European countries beginning May 21.
News categories: Warner Bros. Discovery, JB Perrette, Digital TV, Europe, Streaming

Eastern Europe to add nine million digital pay TV subscribers
Mar 21, 2024 – The number of pay TV subscribers in Eastern Europe is expected to have declined by 8 million from the peak year of 2018 to 74 million in 2029. The number of digital pay TV subscribers will however have risen by 9 million over the period.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

RSF launches independent journalism via satellite for Russian-speakers
Mar 5, 2024 – Reporters Without Borders (RSF) has launched the Svoboda Satellite Package, offering Russian-speaking TV and radio by satellite at 13°E to territories including Russia, Ukraine and Baltic countries.
News categories: Reporters Without Borders, Christophe Deloire, Věra Jourová, André Lange, Content Distribution, Digital TV, Europe, Satellite

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Sony initiates termination of Zee merger agreement
Jan 22, 2024 – ZEE Entertainment has received, from Culver Max Entertainment (formerly Sony Pictures Networks India) and Bangla Entertainment, a communication terminating their Merger Co-operation Agreement.
News categories: ZEE Entertainment, Culver Max Entertainment, R. Gopalan, Digital TV, India, MandA, Streaming

Channel 4 unveils results from trial of new streaming ad formats
Dec 11, 2023 – Channel 4 has unveiled results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand recall.
News categories: Channel 4, Jonathan Lewis, Advertising, Digital TV, Streaming, UK

Telecom and pay-TV revenue in Hong Kong to grow at 1.1% CAGR
Nov 29, 2023 – Total telecom and pay-TV revenue in Hong Kong is expected to increase at a CAGR of 1.1% from $5.8 billion in 2022 to $6.1 billion in 2027, forecasts GlobalData.
News categories: GlobalData, Sarwat Zeeshan, Digital TV, Hong Kong, Market Research, TV Services

UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories: FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK