Digital TV News: OPPO

Roku TV launches in Brazil in partnership with AOC
Jan 21, 2020 – Roku (NASDAQ: ROKU) has announced that it is partnering with AOC to bring the AOC Roku TV to consumers in Brazil. The TV will offer consumers a smart TV experience that is easy to use, with great streaming entertainment at an affordable price.
News categories: Roku, TPV, Globoplay, G2C Globo, Anthony Wood, Arthur van Rest, Andre Romanon, Erick Brêtas, Fernando Ramos, Brazil, Digital TV, Middleware, OTT, Smart TV

NBCUniversal unveils Peacock freemium streaming service
Jan 16, 2020 – NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late night, and reality.
News categories: NBCUniversal, Peacock, Steve Burke, Matt Strauss, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

U.S. advertising and marketing spend to grow to $390 billion in 2020
Jan 16, 2020 – Winterberry Group expects continued outperformance of digital channels, with spend to increase 14.5%. Emerging digital channels, including influencer marketing and digital video (OTT and streaming), are expected to grow at rates of more than 30%.
News categories: Winterberry Group, DMCNY, Advertising, Digital TV, Market Research, USA

Bannister Lake integrates MPEG-DASH into data aggregation workflow
Jan 16, 2020 – Bannister Lake has added MPEG-DASH support to its Chameleon data management product, including integrating DASH into its design tool that allows users to build graphic templates that incorporate multiple real-time and static data sources.
News categories: Bannister Lake, Georg Hentsch, Big Data, Content Distribution, Digital TV, OTT, Worldwide

NextGen TV offers clear upside potential according to BIA
Jan 16, 2020 – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50% within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0% CAGR revenue growth opportunity compared to a 3.8% CAGR baseline.
News categories: BIA, Rick Ducey, Mark Fratrik, ATSC, Digital TV, Market Research, USA

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

SK Telecom and Sinclair Broadcast launch ATSC 3.0 joint venture
Jan 13, 2020 – SK Telecom (NYSE: SKM) and Sinclair Broadcast (NASDAQ: SBGI) have announced Cast.era, a joint venture focused on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising.
News categories: Sinclair Broadcast, SK Telecom, Kevin Gage, Lee Jong-min, Park Kyung-mo, Advertising, ATSC, CES2020, Content Distribution, Digital TV, OTT, USA

Cinedigm re-launches Viewster app on Philips TVs with ZEASN
Jan 9, 2020 – Cinedigm (NASDAQ: CIDM) has announced, through joint efforts with ZEASN, the re-launch of its Viewster AVOD service, now available via TV manufacturer Philips. The Viewster app was developed using Cinedigm’s own application development platform.
News categories: Cinedigm, ZEASN, Philips, Tony Huidor, Jason He, Apps, Digital TV, OTT, Smart TV, Worldwide