Digital TV News: OPPO

Amobee launches data marketplace for connected TV and multiscreen advertising
Aug 15, 2019 – Amobee has announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns.
News categories: Amobee, Aleck Schleider, Chris Langel, Jared Gach, Grant Ries, Advertising, Big Data, Digital TV, OTT, USA

CBS and Viacom to combine
Aug 13, 2019 – CBS (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIA, VIAB) have agreed to merge. The combined company, ViacomCBS, will be a global, multiplatform, premium content company, with the assets, capabilities and scale to be one of the most important content producers and providers in the world.
News categories: Viacom, CBS, Bob Bakish, Joe Ianniello, Shari Redstone, Digital TV, MnA, USA, Worldwide

Half of UK homes now subscribe to TV streaming services
Aug 7, 2019 – Around half of all UK homes now subscribe to TV streaming services according to Ofcom’s Media Nations report. The number of UK households signed up to the most popular streaming platforms increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019.
News categories: Ofcom, Yih-Choung Teh, Digital TV, Market Research, OTT, UK

Pay-TV Innovation Forum reveals U.S. key findings
Aug 6, 2019 – NAGRA (SIX:KUD.S), with MTM, has released the key findings of the U.S. edition of the 2019 Pay-TV Innovation Forum. The report explores a wide range of themes and issues, from the future of the U.S. pay-TV market to the opportunities in next-generation aggregation.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Digital TV, Market Research, USA

Worldwide Pay TV market far from dead
Aug 6, 2019 – The increasing adoption of video streaming platforms has created significant challenges to traditional pay TV. Yet, despite this, the overall pay TV market is expected to grow to more than 1.1 billion subscribers in 2024, according to ABI Research.
News categories: ABI Research, Khin Sandi Lynn, Android TV, Digital TV, Market Research, Worldwide

Malaysia to convert to digital TV broadcasting in stages
Aug 6, 2019 – Malaysia's transition from analogue to digital TV broadcast will be implemented in stages, the country's Minister of Communications and Multimedia has said. Langkawi is the first location to receive myFreeview digital TV in place of analogue TV transmission.
News categories: Malaysian Communications and Multimedia Commission, Digital TV, Malaysia, Terrestrial

Streamhub launches cross-broadcaster video data platform in Japan
Aug 5, 2019 – Streamhub has launched 'catch-an', a data management platform for online video in Japan. In partnership with Video Research, this is the first time that rival broadcasters have worked together to pool their online video inventory to create propositions to report, plan and target campaigns at scale.
News categories: Streamhub, Video Research Ltd, Akihiro Tsuchiya, Yoshihide Ikeda, Advertising, Digital TV, Japan, OTT

StreamMetrics introduces esports streaming audience measurement service
Jul 30, 2019 – StreamMetrics has launched StreamMetrics Audience Measurement, a syndicated data service that demystifies live-stream and esports viewership by accurately measuring audience size, demographics, and engagement to provide geographically-relevant data.
News categories: StreamMetrics, Gearoid O’Brien, Seamus McAteer, Scott O’Neill, Big Data, Digital TV, OTT, Worldwide

Pay-TV penetration in APAC set to decline marginally through 2023
Jul 29, 2019 – Cord-cutting in developed APAC is set to offset gains in DTH and IPTV in emerging APAC (South and Southeast Asia) and as a result, the overall region is forecast to witness a marginal decline in pay-TV household penetration from 67.4% in 2018 to 67.0% by the end of 2023, according to GlobalData.
News categories: GlobalData, Malcolm Rogers, Australia, China, Digital TV, Hong Kong, India, Korea, Philippines, Subscribers, Thailand