Digital TV News: Project OAR

Bitė to acquire Telecentras' IPTV business in Lithuania
May 22, 2020 – Telecentras and Bitė Lietuva have signed an agreement under which Bitė is to acquire Telecentro’s Internet, data transmission and IPTV business in Lithuania, which is being developed under the Mezon brand.
News categories: Bitė Lietuva, Telecentras, Pranas Kuisys, Vidas Danielius, Digital TV, IPTV, Lithuania, MnA

Project OAR expands with Scripps and ViacomCBS
May 11, 2020 – The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
News categories: Project OAR, Scripps, ViacomCBS, Kerry Oslund, Mike Dean, Advertising, Big Data, Digital TV, Smart TV, USA

KT to build IPTV service for 3BB TV in Thailand
Apr 6, 2020 – KT (KRX: 030200; NYSE: KT) has announced the signing of a contract with Thailand’s 3BB TV to provide an IPTV service to the Southeast Asian kingdom. 3BB TV will combine its Triple T Broadband internet connection with the IPTV service.
News categories: KT Corp, 3BB, Kim Youngwoo, Subhoj Sunyabhisithkul, Digital TV, IPTV, Thailand

VideoAmp creates combined Smart TV and STB viewing dataset for the U.S.
Mar 31, 2020 – VideoAmp has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M devices. VideoAmp has partnered with two of the largest Smart TV OEMs and 38 MVPDs for its viewership data.
News categories: VideoAmp, Randy Laughlin, Michael Parkes, Jonathan Steuer, Maggie Zhang, Andrea Palmer, Advertising, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA

TV3 Group launches Go3 OTT service with Atende Software
Mar 18, 2020 – TV3 Group (former known as All Media Baltics) has launched its Go3 OTT service in the Baltic region. The Go3 platform is based on technology developed by Atende Software. Atende Software’s also developed the user interface.
News categories: Atende Software, TV3 Group, Przemysław Frasunek, Baltics, Content Distribution, Digital TV, OTT, UX

605 launches 605 PLATF0RM measurement and analytics for TV
Feb 5, 2020 – 605 has announced the launch of 605 PLATF0RM. 605 PLATF0RM is a web-based application that enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD.
News categories: 605, Noah Levine, Kim Kelleher, Keith Kazerman, Advertising, Big Data, Digital TV, USA

FreeWheel launches Video Marketplace Report for Europe
Jan 30, 2020 – FreeWheel has launched a Video Marketplace Report specifically for Europe. The paper shows a continued upward trend in premium video, driving investment in 'growth platforms' such as connected TV and mobile.
News categories: FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, Market Research

Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
Jan 6, 2020 – Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
News categories: Project OAR, Laura Nelson, Dan Aversano, Helen Katz, Zeev Neumeier, Advertising, Big Data, CES2020, Digital TV, USA

U.S. consumer technology sales to hit $422 billion in 2020
Jan 5, 2020 – Skyrocketing popularity of streaming services and wireless earbuds along with 5G connectivity and AI-enabled devices will drive revenue growth for the U.S. consumer tech industry to a record $422 billion in retail revenues in 2020, according to the CTA.
News categories: Consumer Technology Association, Gary Shapiro, CES2020, Digital TV, In-Car, Market Research, OTT, Smart Home, Smart TV, USA