Digital TV News: Project OAR

CTA launches 8K Ultra HD logo program
Sep 18, 2019 – The Consumer Technology Association (CTA) and its member companies have announced the official industry display definition and logo for 8K Ultra High-Definition (UHD) televisions – for use beginning with 2020 model products.
News categories: Consumer Technology Association, Gary Shapiro, Digital TV, Smart TV, USA

Verance plans Project OAR support for its watermarking platform
Aug 7, 2019 – Verance has announced plans to add support for Project OAR to its Aspect platform. While the technical specifications of OAR have not been revealed, watermarking is expected to factor into the accurate delivery and decisioning of addressable TV advertising.
News categories: Verance, Project OAR, Nil Shah, Advertising, Digital TV, USA, Watermarking

U.S. pay TV households to decline 4.2% this year
Aug 6, 2019 – Cord-cutting in the US continues to accelerate, with the number of cord-cutting households jumping another 19.2% this year. According to eMarketer, the number of households without a traditional pay TV subscription is quickly approaching those that have one.
News categories: eMarketer, Eric Haggstrom, Digital TV, Market Research, USA

Atlantic Broadband granted franchise for King William County, Virginia
Jul 30, 2019 – Atlantic Broadband has been awarded a 15-year franchise to provide video services in King William County. Atlantic Broadband will rebuild and extend the cable infrastructure in King William County, which will also allow it to provide high speed internet and phone.
News categories: Atlantic Broadband, Virginia Cable Telecommunications Association, Scott Randall, Ray LaMura, Cable TV, Digital TV, USA

DVB adds HDR Dynamic Mapping to its AV coding specifications
Jul 10, 2019 – DVB has announced a revision to its specification for the use of video and audio coding in broadcast and broadband applications to include solutions for HDR Dynamic Mapping (DM). The solutions allow a receiver to adapt an HDR video signal to the characteristics of the display.
News categories: DVB Project, Content Distribution, Digital TV, IBC2019, Smart TV, Worldwide

SaT5G project demonstrates 5G over satellite use cases
Jun 19, 2019 – The SaT5G project has announced the operation of a number of successful demonstrations of 5G over satellite at the 2019 European Conference on Networks and Communications (EuCNC 2019) in Valencia, Spain.
News categories: SaT5G, Mike Fitch, Indran Sivarajah, 5G, Content Distribution, Satellite, Spain, Worldwide

UniqCast to deliver turnkey hybrid TV solution to Mawarid Electronics
Jun 17, 2019 – Mawarid Electronics offers internet and voice services to customers in Saudi Arabia. With UniqCast, Mawarid Electronics aims to offer full triple play services to their customers, as we well as to other service providers in the region.
News categories: UniqCast, Mawarid Electronics, Darko Robič, www.mel.sa/, Content Distribution, Digital TV, Satellite, Saudi Arabia, Set Top Box, Terrestrial, TV Everywhere

SERAPHIC and CVTE offer customisable Freeview Play 4K TV solution
Jun 14, 2019 – CVTE has worked with SERAPHIC to provide a Freeview Play compliant 4K TV solution for smart TV brands targeting the UK market. CVTE and SERAPHIC together offer a customized UI for the TV brands and help them deliver competitive Freeview Play products.
News categories: SERAPHIC, CVTE, Xinwen Xue, Ziyuan Zhong, Digital TV, HbbTV, Smart TV, UK, UX

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, OTT, Smart TV, USA