Digital TV News: Sense

More than 50% of video ad impressions served by Extreme Reach now on CTV
Oct 2, 2019 – Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER).
News categories: Extreme Reach, James Shears, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

TiVo launches TiVo+ streaming platform and TiVo EDGE STB
Oct 1, 2019 – TiVo (NASDAQ: TIVO) has revealed TiVo+, its video network, and TiVo EDGE, a device for home entertainment viewing. TiVo+ delivers live and on-demand streaming to viewers in an app-free environment. TiVo EDGE is a 4K UHD box, designed to work with an HD antenna or digital cable.
News categories: TiVo Corp, Dave Shull, Cable TV, Digital TV, Set Top Box, Terrestrial, USA, UX

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, OTT, USA

Dotscreen to develop Freesat UI on Arris set-top box
Sep 13, 2019 – DOTSCREEN has announced its selection by Freesat as the developer of the operator's User Interface for its next HbbTV compliant set-top box. DOTSCREEN has already been working for Freenet TV in Germany and Fransat in France.
News categories: DOTSCREEN, Freesat, Arris, Chandan Rajah, Digital TV, Satellite, Set Top Box, UK, UX

MRC finalizes Cross-Media Audience Measurement Standards for video
Sep 4, 2019 – The Media Rating Council (MRC) has issued a final version of its Cross-Media Audience Measurement Standards. The document sets forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, Digital TV, Mobile, OTT, USA, Worldwide

Vevo music videos available on Vewd-enabled devices
Aug 28, 2019 – Vevo has announced a partnership with Vewd. The agreement will make Vevo’s unparalleled premium music video content catalog available for tens of millions of Vewd-enabled devices from Sony, Hisense, Philips, and TiVo, among others.
News categories: Vewd, Vevo, Michael Winneker, Alex Kisch, Apps, Digital TV, Smart TV, Worldwide

Pay-TV Innovation Forum reveals LatAm key findings
Aug 22, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has released the key findings of the Latin American edition of the 2019 Pay-TV Innovation Forum. The report explores the key trends and developments affecting the region, as well as the challenges and opportunities.
News categories: NAGRA, MTM, Digital TV, Latin America, Market Research

Sky Media reveals power of addressable TV
Aug 15, 2019 – Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
News categories: Sky Media, Jamie West, Advertising, Big Data, Digital TV, Market Research, UK

egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories: egta, Katty Roberfroid, Advertising, Market Research, Worldwide