Digital TV News: Sense

StackAdapt and SpotX partner for Connected TV in Canada
Nov 25, 2019 – StackAdapt and SpotX have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of OTT content. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners.
News categories: SpotX, StackAdapt, Kelly McMahon, Michael Shang, Advertising, Big Data, Canada, Digital TV, OTT

Telefónica announces Movistar Living Apps for its STBs
Nov 13, 2019 – Telefónica has announced the availability of Movistar Living Apps, proprietary apps and from third-party companies that offer new digital experiences to Movistar customers that have its Movistar+ UHD TV set-top-box.
News categories: Telefónica, Chema Alonso, Apps, Digital TV, Set Top Box, Smart Home, Spain

Apple TV+ now available
Nov 1, 2019 – Audiences in over 100 countries and regions can now watch Apple TV+ on the Apple TV app. Customers can enjoy Apple TV+ on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung smart TVs, Roku and Amazon Fire TV devices, as well as on the web.
News categories: Apple, Eddy Cue, Apps, OTT, Set Top Box, Smart TV, Worldwide

WarnerMedia unveils HBO Max
Oct 30, 2019 – WarnerMedia has unveiled details about its HBO Max direct-to-consumer strategy, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans.
News categories: WarnerMedia, HBO Max, AT&T, Robert Greenblatt, Ann Sarnoff, Kevin Reilly, John Stankey, Tony Goncalves, Digital TV, OTT, USA

WOWOW and MQA show HD video playback with the highest quality sound
Oct 25, 2019 – Japanese pay TV broadcaster, WOWOW, is harnessing MQA's audio technology to showcase HD video playback with the highest quality sound. MQA’s technology enables the highest quality playback of original audio on all devices.
News categories: MQA, WOWOW, Bob Stuart, Hideo Irimajiri, Digital TV, Japan, Satellite, UX

Canal Digital and Viasat Consumer to merge
Oct 22, 2019 – Telenor Group and Nordic Entertainment Group (NENT Group) have announced the formation of a company that combines Canal Digital and Viasat Consumer (satellite pay-TV and broadband-TV operations) to create a Nordic TV distribution business.
News categories: Telenor, NENT Group, Jørgen C. Arentz Rostrup, Bjørn Ivar Moen, Anders Jensen, Denmark, Digital TV, IPTV, MnA, Norway, Satellite, Sweden

More than 50% of video ad impressions served by Extreme Reach now on CTV
Oct 2, 2019 – Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER).
News categories: Extreme Reach, James Shears, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

TiVo launches TiVo+ streaming platform and TiVo EDGE STB
Oct 1, 2019 – TiVo (NASDAQ: TIVO) has revealed TiVo+, its video network, and TiVo EDGE, a device for home entertainment viewing. TiVo+ delivers live and on-demand streaming to viewers in an app-free environment. TiVo EDGE is a 4K UHD box, designed to work with an HD antenna or digital cable.
News categories: TiVo Corp, Dave Shull, Cable TV, Digital TV, Set Top Box, Terrestrial, USA, UX

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, OTT, USA