Digital TV News: Sky Media

Sky Media reveals power of addressable TV
Aug 15, 2019 – Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
News categories: Sky Media, Jamie West, Advertising, Big Data, Digital TV, Market Research, UK

Half of UK homes now subscribe to TV streaming services
Aug 7, 2019 – Around half of all UK homes now subscribe to TV streaming services according to Ofcom’s Media Nations report. The number of UK households signed up to the most popular streaming platforms increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019.
News categories: Ofcom, Yih-Choung Teh, Digital TV, Market Research, OTT, UK

iflix secures new round of funding
Jul 22, 2019 – iflix has announced the finalisation of a round of investment ahead of its prospective IPO. The round was cornerstoned by Fidelity International. iflix also added media companies MNC, Yoshimoto Kogyo and JTBC to the register.
News categories: iflix, Patrick Grove, Asia, Digital TV, OTT, Venture Capital

Dalet to acquire Ooyala Flex Media Platform business
Jul 15, 2019 – Dalet has signed an agreement to acquire the Ooyala Flex Media Platform business. Ooyala Flex Media Platform is a subscription/SaaS offering that provides a solution for servicing OTT and digital media distribution workflows.
News categories: Dalet, Ooyala, David Lasry, Jonathan Huberman, Content Distribution, Digital TV, MnA, Worldwide

Over 100 million monthly active users for ThinkAnalytics' cloud content discovery
Jul 9, 2019 – ThinkAnalytics has announced that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud. Four of the firm’s OTT customers now have a combined user base that exceeds that number.
News categories: ThinkAnalytics, Peter Docherty, Big Data, Digital TV, UX, Worldwide

Sky Media launches Sky Analytics
Jul 4, 2019 – Sky Media is on a journey to make Sky Analytics the one-stop portal for Sky Media campaigns. Starting with AdSmart and On Demand, media and advertising agencies and advertisers can use Sky Analytics to access and control advertising campaigns.
News categories: Sky Media, Stefan Jansen, Tom Vickers, Ian Waddington, Advertising, Big Data, Digital TV, Europe, Ireland, UK

SKY Perfect JSAT, LINE, and ITOCHU plan next-generation TV proof-of-concept
Jun 27, 2019 – SKY Perfect JSAT, LINE, and ITOCHU have signed an MOU to commercialize a next-generation television that will come equipped with an AI assistant and other new technologies, integrating video services with a variety of lifestyle information services.
News categories: SKY Perfect JSAT, LINE Corp, ITOCHU, Apps, Digital TV, Japan, Satellite, Smart Home

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

Sky Deutschland and MX1 expand collaboration
Jun 18, 2019 – MX1 has agreed a service agreement extension with Sky Deutschland. In particular, the scope of MX1’s contingency service will be expanded to include Sky Deutschland's over-the-top (OTT) signals as well as its main broadcasts.
News categories: MX1, Sky Deutschland, Content Distribution, Digital TV, Germany