Digital TV News: SpotX

SpotX and JW Player team up at IBC 2018
Sep 12, 2018 – At IBC 2018, the SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a header bidding solution built directly into JW Player and powered by SpotX.
News categories: SpotX, JW Player, Sean Buckley, Brian Rifkin, Advertising, Digital TV, IBC2019, Media Player, OTT, Worldwide

Kaltura announces advanced advertising solution with Yospace and SpotX
Sep 7, 2018 – Kaltura has announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a dynamic ad insertion provider and SpotX, a video advertising and monetization platform.
News categories: Kaltura, Yospace, SpotX, Gideon Gilboa, Tim Sewell, Allen Klosowski, Advertising, Big Data, Digital TV, IBC2019, Worldwide

Imagine Communications, SpotX and THEO Technologies to show ad delivery system at IBC2018
Sep 6, 2018 – At IBC2018, Imagine Communications, SpotX and THEO Technologies will demonstrate a system that enables media companies to monetize inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos.
News categories: Imagine Communications, SpotX, THEO Technologies, David Heppe, Allen Klosowski, Pieter-Jan Speelmans, Advertising, Digital TV, IBC2019, Media Player, Worldwide

Reel Cash launches TV ratings based on paying viewers for their data
Jul 31, 2018 – Reel Cash’s first product, called Reel Pass, is a free browser extension that the user activates when watching Netflix, YouTube TV, or other supported channels.
News categories: Reel Cash, Jeff Carr, J. Allen Dove, Advertising, Big Data, Digital TV, OTT, USA

SpotX provides Nielsen-based audience insights for connected TV
May 1, 2018 – SpotX has announced that it will be providing campaign reach reporting using demographic breakouts based on Nielsen’s audience data for connected TV. This marks the first time a digital supply-side platform (SSP) has leveraged Nielsen analytics for CTV.
News categories: SpotX, Nielsen, Mike Shehan, Ly Tran, Advertising, Big Data, Digital TV, USA

IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment
Apr 3, 2018 – The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.
News categories: IAB Tech Lab, Dennis Buchheim, Advertising, Digital TV, Mobile, OTT, USA

SpotX and Switch Media partner to personalise OTT ads
Apr 3, 2018 – SpotX has announced a compatibility with Switch Media, one of the world’s leading cloud-based streaming companies, to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and video on demand (VOD).
News categories: SpotX, Switch Media, Christopher Blok, Mark Wilson, Advertising, Australia, Digital TV, OTT, Worldwide

SpotX granted certification renewal by the Trustworthy Accountability Group
Mar 22, 2018 – SpotX has announced that it has been granted certification renewal by the Trustworthy Accountability Group (TAG) for all official seals including the Certified Against Fraud Seal, Certified Against Malware Seal, the Certified Against Piracy Seal, and the Certified Inventory Quality Guidelines (IQG) Seal.
News categories: SpotX, Trustworthy Accountability Group, J. Allen Dove, Mike Zaneis, Advertising, USA

SpotX matches media buyers to Pluto TV’s OTT TV service
Mar 15, 2018 – SpotX has extended their strategic partnership with Pluto TV, a free OTT TV service in America. As part of the collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetization of Pluto TV’s OTT content.
News categories: SpotX, Pluto TV, Mike Shehan, Ilya Pozin, Advertising, Digital TV, OTT, USA