Digital TV News: Stan

UK marketers expect to spend more on Advanced TV ads in the next 12 months
Nov 24, 2020 – FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.
News categories: FreeWheel, CoLab, Virginie Dremeaux, Advertising, Digital TV, UK

NetRange moves browser to the Cloud for low-cost Smart TVs
Nov 24, 2020 – NetRange has announced that it has launched its cloud-powered VISNOS (Virtual Smart TV NetRange OS) platform to slash CE device manufacturers’ Smart TV costs and enable existing low-powered TVs to receive Smart TV services.
News categories: NetRange, Tim Schröder, Apps, Digital TV, OTT, Smart TV, Worldwide

Nielsen unveils new ID resolution system
Nov 19, 2020 – Nielsen (NLSN) has unveiled an ID resolution system that will underpin its measurement products in a cookieless world. Nielsen will continue to deliver people-based measurement even as existing identifiers can no longer be relied upon.
News categories: Nielsen, Mainak Mazumdar, Advertising, Big Data, USA, Worldwide

Bitmovin adds VVC encoding support
Nov 18, 2020 – Bitmovin has incorporated H.266/Versatile Video Coding (VVC) into its encoding solution. Bitmovin is among the first to integrate the codec and does not require device updates or additional licenses.
News categories: Bitmovin, Fraunhofer HHI, Stefan Lederer, Benjamin Bross, Content Distribution, Digital TV, Media Player, OTT, Worldwide

Verimatrix introduces watermarking for HTML5
Nov 18, 2020 – Verimatrix (Paris:VMX) has announced general availability of its Verimatrix Watermarking anti-piracy technology for HTML5, enabling users to attach a signature to each viewer on an HTML5 streaming platform.
News categories: Verimatrix, Asaf Ashkenazi, Martin Bergenwall, Digital TV, HTML5, Watermarking, Worldwide

Medianet optimizes video delivery with Harmonic
Nov 18, 2020 – Medianet is using content-aware encoding from Harmonic (NASDAQ:HLIT) to optimize video streaming and TV service delivery in the Maldives. The solution reduces CDN costs while enabling the delivery of video to subscribers on all screens.
News categories: Harmonic, Medianet, Content Distribution, Digital TV, The Maldives

VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA

SmarDTV partners with tivù to launch CI-based TV-Stick
Nov 17, 2020 – SmarDTV Global has unveiled its latest device - the TV-Stick. The TV-Stick, based on DVB-CI Plus 2.0., integrates NAGRA content protection and is able to descramble live channels from tivù, the Italian satellite operator.
News categories: SmarDTV Global, NAGRA, tivù, Erik Gazzoni, Thierry Legrand, Fabrizio Lega, CAM, Digital TV, Italy, Satellite

CommScope contributes to USP Agent for RDK
Nov 17, 2020 – CommScope has collaborated with RDK Management on the User Services Platform (USP) Agent implementation for RDK. USP is the latest Broadband Forum remote management and control protocol for the connected home.
News categories: CommScope, RDK Management, John Blackford, Steve Heeb, CPE, RDK, Smart Home, Worldwide