Digital TV News: Strategy Analytics

Broadband usage patterns provide clues to imminent cord-cutting
Aug 15, 2019 – Subscribers’ broadband usage patterns can be predictors of cord-cutting, according to an OpenVault report. The study shows how subscribers who shift to broadband-only packages exhibit steadily increasing broadband consumption in the months preceding the change.
News categories: OpenVault, Josh Barstow, Big Data, Broadband, Digital TV, Market Research, USA

Sky Media reveals power of addressable TV
Aug 15, 2019 – Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
News categories: Sky Media, Jamie West, Advertising, Big Data, Digital TV, Market Research, UK

Global smart speaker sales grow 96% to 30.3 million in Q2 2019
Aug 14, 2019 – Global sales of smart speakers continued to soar in the second quarter of 2019, reaching 30.3 million units, nearly double the same period in 2018, according to Strategy Analytics. With a 21.9% share Amazon remained the leading brand, although its share has fallen.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide

Comscore to provide measurement for Xandr's addressable offering
Aug 14, 2019 – Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
News categories: Comscore, Xandr, Scott Worthem, Dan Rosenfeld, Advertising, Big Data, Digital TV, USA

Sony captured 30% of VR hardware revenues in 2018
Aug 5, 2019 – Strategy Analytics' data on the VR headset market shows a decline in annual hardware revenues for the first time. The decline is confined to the low value segment however. The forecast shows continued growth in the Console and PC-tethered VR segments.
News categories: Strategy Analytics, David MacQueen, David Kerr, Market Research, VR, Worldwide

Operator 5G boosted by strong projections for 5G PCs and tablets
Jul 16, 2019 – Research from Strategy Analytics shows that 45 million PCs and tablets globally will incorporate 5G connectivity by 2023, offering mobile operators a fresh opportunity to sell the advantages and new use cases of high-speed cellular connectivity.
News categories: Strategy Analytics, Eric Smith, David Mercer, 5G, Market Research, Tablet, Worldwide

Roku stretches lead as #1 streaming TV platform in US
Jun 26, 2019 – Roku's platform accounted for more than 30% of U.S. sales of connected TV devices in Q1 2019, further increasing its lead in streaming TV platforms according to Strategy Analytics. The company's research finds that there are now more than 41 million Roku-based devices in use in the U.S.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Games Console, Market Research, Middleware, OTT, Set Top Box, Smart TV, USA

Pay-TV Innovation Forum reveals 2019 European findings
Jun 25, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has published the key takeaways from the European edition of the 2019 Pay-TV Innovation Forum, a research programme designed to explore the challenges and opportunities facing the pay-TV and content industries.
News categories: NAGRA, MTM, Simon Trudelle, Big Data, Content Protection, Digital TV, Europe, Market Research, OTT

NAGRA to demonstrate technology portfolio at ConnecTechAsia 2019
Jun 11, 2019 – At ConnecTechAsia 2019, NAGRA (SIX:KUD.S) will demonstrate its latest portfolio of technologies and solutions designed to help pay-TV operators and content owners in the APAC region grow and prosper in a new IP-based environment.
News categories: NAGRA, Stéphane Le Dreau, Android TV, Asia, Big Data, ConnecTechAsia, Content Protection, Digital TV, Set Top Box, Smart Home, Smart TV