Digital TV News: TDG

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

TDG: Disney+ likely to be well received
Mar 13, 2019 – New research from The Diffusion Group (TDG) finds that Disney’s upcoming direct-to-consumer (DTC) subscription service, Disney+, will likely to see solid interest — assuming it comes to market at the right price.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

TDG research shows sensitivity of Netflix subscribers to price rises
Jan 16, 2019 – Research from The Diffusion Group (TDG) finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Roku Users less likely to subscribe to legacy Pay-TV
Oct 23, 2018 – It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories: Simpli.fi, Frost Prioleau, Advertising, Digital TV, OTT, USA

eSports evolving from ‘Novelty’ to ‘Next Big Thing’
Sep 12, 2018 – According to The Diffusion Group (TDG), eSports has been silently exploding, out of the mainstream eye for years but now capturing the attention of companies throughout the interactive entertainment and gaming space.
News categories: The Diffusion Group, Patrick Perez, Digital TV, Market Research, USA, Worldwide

Entertainment plays second fiddle for Amazon Prime subscribers
Jul 25, 2018 – According to The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service. Only 11% cite Prime Video, with a collective 10% citing Prime Music, Photos, Reading, Twitch, or other benefits.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Amazon dominates U.S. Direct-to-Consumer TV network subscriptions
May 16, 2018 – According to The Diffusion Group (TDG), Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions. Its dominance is especially prominent among premium DTC apps including HBO, Showtime, and Starz.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Big-3 SVOD players to triple original content spending by 2022
Jan 30, 2018 – The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to originals. By 2022, the amount invested in originals will triple to $10 billion annually, according to The Diffusion Group.
News categories: The Diffusion Group, Brad Schlachter, Digital TV, Market Research, OTT, USA, Worldwide