Digital TV News: TDG
TDG research shows sensitivity of Netflix subscribers to price rises
Jan 16, 2019 – Research from The Diffusion Group (TDG) finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications.
News categories:
The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA
Roku Users less likely to subscribe to legacy Pay-TV
Oct 23, 2018 – It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
News categories:
The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA
Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories:
Simpli.fi, Frost Prioleau, Advertising, Digital TV, Streaming, USA
eSports evolving from ‘Novelty’ to ‘Next Big Thing’
Sep 12, 2018 – According to The Diffusion Group (TDG), eSports has been silently exploding, out of the mainstream eye for years but now capturing the attention of companies throughout the interactive entertainment and gaming space.
News categories:
The Diffusion Group, Patrick Perez, Digital TV, Market Research, USA, Worldwide
Entertainment plays second fiddle for Amazon Prime subscribers
Jul 25, 2018 – According to The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service. Only 11% cite Prime Video, with a collective 10% citing Prime Music, Photos, Reading, Twitch, or other benefits.
News categories:
The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA
Amazon dominates U.S. Direct-to-Consumer TV network subscriptions
May 16, 2018 – According to The Diffusion Group (TDG), Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions. Its dominance is especially prominent among premium DTC apps including HBO, Showtime, and Starz.
News categories:
The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA
Big-3 SVOD players to triple original content spending by 2022
Jan 30, 2018 – The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to originals. By 2022, the amount invested in originals will triple to $10 billion annually, according to The Diffusion Group.
News categories:
The Diffusion Group, Brad Schlachter, Digital TV, Market Research, Streaming, USA, Worldwide
U.S. legacy pay TV services to lose 26% of subscribers by 2030
Nov 29, 2017 – The future of U.S. residential pay-TV services will be wrought from an intensifying clash between virtual operators like Sling TV and DirecTV Now, and traditional cable, satellite, and telco pay-TV providers. Unfortunately the battle will be for a larger slice of a declining market, according to The Diffusion Group.
News categories:
The Diffusion Group, Joel Espelien, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA
Deutsche Telekom launches 4K STB in Germany with Zenterio
Nov 7, 2017 – Zenterio has announced that TDG Germany, owned by Deutsche Telekom Group, has deployed a second set-top box (STB) powered by Zenterio OS as part of the Deutsche Telekom Group's strategy to harmonize STB client software across all of its operations in Germany, Hungary, Greece, Romania, and Croatia.
News categories:
Zenterio, Deutsche Telekom, Jörgen Nilsson, Digital TV, Germany, IPTV, Middleware, Set Top Box
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