Digital TV News: Target

MRI-Simmons and FourthWall Media partner to provide custom TV audiences
Jan 28, 2020 – FourthWall Media has announced that it will make available MRI-Simmons' audience segments on its Reveal household matching tool, to allow the creation of custom segments for targeted TV planning, optimization, and attribution.
News categories: FourthWall Media, MRI-Simmons, Ellen Dudar, Ishan Bhaumik, Advertising, Big Data, Digital TV, USA

605 earns SOC 3 security certification
Jan 23, 2020 – 605 has announced that Audience App, built for Charter Communications, has achieved service organization control 3 (SOC 3) compliance. The audit, performed by KPMG, determined that 605 met 'trust services principles' with respect to Charter’s proprietary information.
News categories: 605, Charter Communications, KPMG, AICPA, Colleen Moraghan, David Kline, Big Data, Cable TV, Digital TV, USA

NBCUniversal unveils Peacock freemium streaming service
Jan 16, 2020 – NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late night, and reality.
News categories: NBCUniversal, Peacock, Steve Burke, Matt Strauss, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
News categories: Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA

U.S. advertising and marketing spend to grow to $390 billion in 2020
Jan 16, 2020 – Winterberry Group expects continued outperformance of digital channels, with spend to increase 14.5%. Emerging digital channels, including influencer marketing and digital video (OTT and streaming), are expected to grow at rates of more than 30%.
News categories: Winterberry Group, DMCNY, Advertising, Digital TV, Market Research, USA

NextGen TV offers clear upside potential according to BIA
Jan 16, 2020 – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50% within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0% CAGR revenue growth opportunity compared to a 3.8% CAGR baseline.
News categories: BIA, Rick Ducey, Mark Fratrik, ATSC, Digital TV, Market Research, USA

Vidgo launches live streaming service with Harmonic
Jan 14, 2020 – Vidgo has launched an OTT service powered by a live streaming platform from Harmonic (NASDAQ: HLIT). The service boasts more than 100 premium channels including ABC, Comedy Central, ESPN, Fox, and the NFL Network as well as a Latino package for Spanish-speaking viewers.
News categories: Harmonic, Vidgo, Eric Armstrong, Shane Cannon, Content Distribution, Digital TV, OTT, USA

SK Telecom and Sinclair Broadcast launch ATSC 3.0 joint venture
Jan 13, 2020 – SK Telecom (NYSE: SKM) and Sinclair Broadcast (NASDAQ: SBGI) have announced Cast.era, a joint venture focused on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising.
News categories: Sinclair Broadcast, SK Telecom, Kevin Gage, Lee Jong-min, Park Kyung-mo, Advertising, ATSC, CES2020, Content Distribution, Digital TV, OTT, USA