Digital TV News: Target

Phoenix Model Market adds second TV transmitter
Jul 8, 2020 – KASW-TV (CW) has launched an ATSC 3.0 TV transmitter in the Phoenix Model Market. Phoenix now has two ATSC 3.0 transmission towers whose licenses are approved by the FCC and the facilities are on-air.
News categories: Pearl TV, Scripps, FOX, Phoenix Model Market, Anne Schelle, Brian Lawlor, Richard Friedel, ATSC, Content Distribution, Digital TV, USA

Hybrid tool targets viewers who did or did not watch linear TV spot ads
Jul 7, 2020 – Hybrid is launching a cloud-based tool to target TV viewers who did or did not watch linear TV spot advertising. Based on this, it is able to deliver appropriate advertising to addressable TV devices.
News categories: Hybrid Company, Lukáš Hnilička, Václav Hradec, Advertising, Big Data, Czech Republic, Digital TV, Worldwide

TheViewPoint releases ad SDK for Roku publishers
Jul 1, 2020 – TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
News categories: TheViewPoint, Daniel Elad, Advertising, Digital TV, OTT, USA, Worldwide

NEXTGEN TV launches at four TV stations in Salt Lake City
Jun 30, 2020 – Four of Salt Lake City's local television stations – KUTV (CBS), KTVX (ABC), KUCW (CW) and KJZZ-TV (Ind), are now among the first in the U.S. to begin broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar, BitPath, Mark Aitken, Brett Jenkins, John Hane, ATSC, Content Distribution, Digital TV, USA

Netflix, Hulu user numbers fell as COVID-19 measures were relaxed
Jun 25, 2020 – The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, OTT, USA

Broadpeak video delivery added to 3SS entertainment ecosystem
Jun 25, 2020 – 3 Screen Solutions (3SS) has announced that Broadpeak is bringing its video delivery software solutions, including its server-side controlled ABR streaming solution, to 3SS's 3READY Entertainment Ecosystem.
News categories: 3SS, Broadpeak, Pierre Donath, Jacques Le Mancq, Android TV, Big Data, Content Distribution, Digital TV, UX, Worldwide

NEXTGEN TV launches in Nashville
Jun 23, 2020 – Five Nashville local network-affiliated television stations - WTVF (CBS), WKRN-TV (ABC), WZTV (FOX), WUXP-TV (MyNet) and WNAB (CW) - have became among the first in the U.S. to begin broadcasting with NEXTGEN TV.
News categories: Sinclair Broadcast, Nexstar, Scripps, WNAB/Nashville Broadcasting, Bitpath, Mark Aitken, Brett Jenkins, Brian Lawlor, Dennis Breckey, John Hane, ATSC, Content Distribution, Digital TV, USA

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, OTT

BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories: BARB, Justin Sampson, Advertising, Digital TV, OTT, UK