Digital TV News: Topic

U.S. Connected TV ad impressions grow 55% YoY
Nov 10, 2020 – Innovid has announced the fall 2020 edition of its U.S. Video Benchmarks Report. The study found that connected TV (CTV) ad impressions grew 55% year-over-year. CTV is the only device category that has gained video ad impression share.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, USA

60% of U.S. TV households have both Pay TV and SVOD
Nov 6, 2020 – According to Leichtman Research Group (LRG), 60% of U.S. TV households have both a pay TV service and at least one SVOD service. 20% of TV households have an SVOD service but not pay-TV, 14% only have a pay-TV service, and 6% have neither pay-TV nor SVOD.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Elisa to deploy Deep Discovery from TiVo
Nov 4, 2020 – TiVo (Nasdaq: XPER) has announced Deep Discovery, an API-based metadata solution. Elisa will use Deep Discovery in Finland to help customers of its video service, Elisa Viihde, find programming and movies.
News categories: Xperi, Elisa, Chris Ambrozic, Matt Milne, Magnus Pettersson, Big Data, Digital TV, Finland, UX

Bitmovin releases 2020/2021 Video Developer Report
Sep 30, 2020 – Bitmovin has revealed the results of its fourth annual 'Video Developer Report' showcasing the current state of the video/streaming/OTT industry along with challenges being faced by video developers and the latest trends.
News categories: Bitmovin, Stefan Lederer, Digital TV, Market Research, OTT, Worldwide

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Inaugural IBC Showcase scheduled for September 8-11
Sep 2, 2020 – IBC has announced that its inaugural IBC Showcase will run from September 8th – 11th 2020, and continue as a once a week event throughout 2020. The IBC Showcase features three programmes: Content Programme, Exhibitor Showcase and Industry News.
News categories: IBC, Michael Crimp, Mark Smith, Steve Connolly, Christelle Gental, Digital TV, IBCShowcase, Worldwide

78% of U.S. households have an SVOD service
Aug 28, 2020 – Research from LRG finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – up from 69% in 2018, and 52% in 2015. 55% of U.S. households now have more than one of these SVOD services.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

24i launches Video Experience Platform
Jul 22, 2020 – 24i has announced the launch of its Video Experience Platform (VEP), a SaaS platform that combines its apps framework, video processing and UX products with an ecosystem of technologies and partners.
News categories: 24i, Martijn Van Horssen, Apps, Content Distribution, Digital TV, UX, Worldwide

Brightcove Q1 data shows uptick in news content streaming
Jun 8, 2020 – Brightcove (NASDAQ: BCOV) has published the Q1 2020 Brightcove Global Video Index. The Q1 data shows that as the COVID-19 pandemic spread, consumers increasingly turned to video streaming sources to stay up-to-date.
News categories: Brightcove, Jim O’Neill, Big Data, COVID-19, Digital TV, Market Research, OTT, Worldwide