Digital TV News: Tunity

Tunity launches analytics division to measure OOH TV audience
May 22, 2018 – Tunity has announced the debut of Tunity Analytics. Tunity Analytics captures OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day estimates of these numbers for all major competitive channels by venue.
News categories: Tunity, Yaniv Davidson, Paul Lindstrom, Advertising, Apps, Big Data, Digital TV, USA, Worldwide