Digital TV News: Turner
ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories:
ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK
Nielsen solution measures content viewing across all device types
May 3, 2023 – Nielsen has introduced Nielsen ONE Content Alpha, delivering measurement of content viewing across all device types. Nielsen ONE Content uses Gracenote ID for entertainment content identification.
News categories:
Nielsen, Deirdre Thomas, Jon Turner, Roberto Ruiz, Advertising, Big Data, Digital TV, USA
Fetch TV rolls out Mighty Gen 4 personal video recorder
May 2, 2022 – Fetch TV has begun rolling out its latest set-top box, the Mighty Gen 4 Personal Video Recorder (PVR). The Mighty Gen 4 PVR is powered by the latest chipset and Wi-Fi technology, and is an upgrade to the Mighty Gen 3 PVR.
News categories:
Fetch TV, Scott Lorson, Adam Turner, Trevor Long, Stephen Fenech, Australia, Digital TV, DVR, Terrestrial
datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories:
datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide
HBO Max app now available on VIZIO SmartCast TVs
Sep 1, 2021 – VIZIO (NYSE: VZIO) and WarnerMedia have announced that the HBO Max app is now available on VIZIO SmartCast, giving SmartCast viewers in the U.S. access to the HBO Max app directly on their VIZIO SmartCast TVs.
News categories:
VIZIO, WarnerMedia, Mike O’Donnell, Jennifer Mirgorod, Apps, Digital TV, Smart TV, Streaming, USA
HBO Max and YouTube added to Spectrum Guide
Aug 30, 2021 – Spectrum has announced the launch of HBO Max and YouTube within Spectrum Guide on eligible devices across its service area, providing customers with access to the streaming services directly from the Spectrum TV platform.
News categories:
Charter Communications, Elena Ritchie, Cable TV, Digital TV, Set Top Box, Streaming, USA, UX
HBO Max app now available on LG Smart TVs in the U.S.
Aug 3, 2021 – LG Electronics USA and WarnerMedia have announced that the HBO Max app is now available on LG Smart TVs in the U.S. LG Smart TV owners can now access HBO Max as part of the TV's webOS platform.
News categories:
LG Electronics, WarnerMedia, HBO Max, Apps, Digital TV, Smart TV, Streaming, USA
HBO Max launches ad-supported tier
Jun 2, 2021 – HBO Max has launched an advertising-supported subscription tier. With the launch, HBO Max consumers can now choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99.
News categories:
HBO Max, Andy Forssell, JP Colaco, Advertising, Digital TV, Streaming, USA
WarnerMedia, Discovery combination to be called 'Warner Bros. Discovery'
Jun 1, 2021 – Discovery (NASDAQ: DISCA, DISCB, DISCK) has announced 'Warner Bros. Discovery' as the name for the proposed entertainment company that will emerge from the combination of WarnerMedia and Discovery assets.
News categories:
Discovery, Inc, David Zaslav, Digital TV, Streaming, USA, Worldwide
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