Digital TV News: Twitter

Advertisers still struggling with streaming quality
Feb 4, 2020 – Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.
News categories: Conviva, Bill Demas, Advertising, Digital TV, Market Research, OTT, Worldwide

App Annie releases The State of Mobile 2020 report
Jan 15, 2020 – App Annie has released its State of Mobile 2020 report. The annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers.
News categories: App Annie, Theodore Krantz, Kathleen Gambarelli, Market Research, Mobile, Worldwide

Disney+ gets some traction, Apple TV lags in streaming wars
Nov 12, 2019 – Eagle Alpha has surveyed 5 million tweets from Twitter users in North America, excluding retweets, that mentioned Netflix, Disney+, Apple TV Plus, Hulu or Roku, to update its ongoing analysis of streaming video providers.
News categories: Eagle Alpha, Dean Barr, Big Data, Canada, Digital TV, Market Research, OTT, USA

Streaming TV showing significant increase in viewership and quality
Nov 4, 2019 – Conviva has released its quarterly State of Streaming report for Q3 2019, revealing time spent streaming continues to climb – up 53% year over year – as consumers embrace on demand videos on their TVs, PCs and mobile devices.
News categories: Conviva, Bill Demas, Digital TV, Market Research, OTT, Worldwide

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA

Altice USA to acquire Cheddar
Apr 30, 2019 – Altice USA (NYSE: ATUS) has announced that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. The transaction is expected to close in the next two months upon receipt of regulatory approval.
News categories: Altice USA, Cheddar, Dexter Goei, Jon Steinberg, Advertising, Digital TV, MnA, USA

T-Mobile introduces TVision Home
Apr 10, 2019 – T-Mobile (NASDAQ: TMUS) has introduced TVision Home, a rebranded and upgraded version of Layer3 TV. TVision Home is launching in Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, and Washington DC metro areas, as well as Longmont CO, with other markets coming later this year.
News categories: T-Mobile, TVision, John Legere, Mike Sievert, 5G, Apps, Digital TV, IPTV, Set Top Box, USA

Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories: Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA

Sporting rights to drive digital content revenue this year
Feb 5, 2019 – A study from Juniper Research has found that global consumer spend on digital content will reach $250 billion in 2019, an increase of $23 billion year-on-year. SVOD services are expected to be a key driver of growth.
News categories: Juniper Research, Elson Sutanto, Digital TV, Market Research, Worldwide