Digital TV News: Twitter

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA

Altice USA to acquire Cheddar
Apr 30, 2019 – Altice USA (NYSE: ATUS) has announced that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. The transaction is expected to close in the next two months upon receipt of regulatory approval.
News categories: Altice USA, Cheddar, Dexter Goei, Jon Steinberg, Advertising, Digital TV, MnA, USA

T-Mobile introduces TVision Home
Apr 10, 2019 – T-Mobile (NASDAQ: TMUS) has introduced TVision Home, a rebranded and upgraded version of Layer3 TV. TVision Home is launching in Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, and Washington DC metro areas, as well as Longmont CO, with other markets coming later this year.
News categories: T-Mobile, TVision, John Legere, Mike Sievert, 5G, Apps, Digital TV, IPTV, Set Top Box, USA

Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories: Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA

Sporting rights to drive digital content revenue this year
Feb 5, 2019 – A study from Juniper Research has found that global consumer spend on digital content will reach $250 billion in 2019, an increase of $23 billion year-on-year. SVOD services are expected to be a key driver of growth.
News categories: Juniper Research, Elson Sutanto, Digital TV, Market Research, Worldwide

DAZN drives global growth via social video with Grabyo
Jan 17, 2019 – OTT sports platform, DAZN, has been using the power of social video to bolster its brand awareness and drive subscription growth using Grabyo. Grabyo's platform enables DAZN to create, edit and publish video clips to social media moments after they happen.
News categories: Grabyo, DAZN, Gareth Capon, Reda Maher, Digital TV, OTT, Social TV

Conviva acquires social video insights company Delmondo
Nov 28, 2018 – Conviva has announced its acquisition of Delmondo. With the acquisition, Conviva will be able to unify real-time census-level streaming TV intelligence from apps and the web with content and audience intelligence from social media platforms.
News categories: Conviva, Delmondo, Bill Demas, Nick Cicero, Peter Scott, Digital TV, MnA, OTT, Social TV, Worldwide

Telefónica announces partnerships for launch of Movistar Home
Oct 18, 2018 – Telefónica has announced Movistar Home, a home device that incorporates Aura, Telefónica’s AI system. The unit is equipped with a display so that users can manage Movistar+ content as well as the communications and connectivity of the device.
News categories: Telefónica, Digital TV, IPTV, Satellite, Smart Home, Spain

47% of U.S. broadband households watch UGC more than once a month
Oct 11, 2018 – A report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, OTT, USA