Digital TV News: Verance

Verance plans Project OAR support for its watermarking platform
Aug 7, 2019 – Verance has announced plans to add support for Project OAR to its Aspect platform. While the technical specifications of OAR have not been revealed, watermarking is expected to factor into the accurate delivery and decisioning of addressable TV advertising.
News categories: Verance, Project OAR, Nil Shah, Advertising, Digital TV, USA, Watermarking

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC, Big Data, Digital TV, USA

Verance and Fincons Group partner for Next Gen TV
Jan 22, 2019 – Verance has announced that it has partnered with Fincons Group. The partnership, targeting the U.S. and Europe, combines Fincons' expertise deploying HbbTV applications with Verance's watermark technology.
News categories: Verance, Fincons, Nil Shah, Francesco Moretti, ATSC, Digital TV, Europe, HbbTV, USA, Watermarking

Connekt and Verance partner to provide ATSC 3.0 advertising
Apr 10, 2018 – Connekt and Verance have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers.
News categories: Connekt, Verance, Mike Fitzsimmons, Eric Anderson, Advertising, ATSC, Digital TV, NABShow, USA, Watermarking

Verance Watermarking completes field trials on LG TVs
Jan 3, 2018 – Verance has announced that Verance Aspect, selected as a foundational component of the ATSC 3.0 transmission standard, has expanded to smart TV manufacturers with LG becoming the first to complete initial field tests.
News categories: Verance, LG, Nil Shah, Eric Anderson, ATSC, Digital TV, Smart TV, Terrestrial, USA, Watermarking

MediaTek SoCs first with Verance Watermarking for ATSC 3.0
Dec 19, 2017 – Verance has announced that MediaTek has become the first SoC provider to complete evaluation tests of Verance Aspect, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV transmission standard (ATSC 3.0).
News categories: Verance, MediaTek, Nil Shah, Eric Anderson, ATSC, CES, Digital TV, Semiconductor, Set Top Box, Smart TV, USA, Watermarking

Verance Automatic Content Recognition recommended for ATSC 3.0 standard
Apr 6, 2015 – Verance has announced that the ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 Automatic Content Recognition (ACR) technology for the ATSC 3.0 next-generation DTT broadcasting standard.
News categories: Verance, Cox Media, Advanced Television Systems Committee, Nil Shah, Joe Winograd, Dave Siegler, Digital TV, Middleware, NABShow, Terrestrial, USA