Digital TV News: Video Research

Streamhub launches cross-broadcaster video data platform in Japan
Aug 5, 2019 – Streamhub has launched 'catch-an', a data management platform for online video in Japan. In partnership with Video Research, this is the first time that rival broadcasters have worked together to pool their online video inventory to create propositions to report, plan and target campaigns at scale.
News categories: Streamhub, Video Research Ltd, Akihiro Tsuchiya, Yoshihide Ikeda, Advertising, Digital TV, Japan, OTT

Four media measurement bodies form global alliance
May 15, 2019 – Media measurement bodies, BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced that they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes.
News categories: BARC India, Médiamétrie, Numeris, Video Research, Partho Dasgupta, Bruno Chetaille, Neil McEneaney, Yuzuru Kato, Brad Bedford, Advertising, Big Data, Canada, Digital TV, France, India, Japan

Over half of US broadband households who trial SVOD become paying subscribers
Apr 3, 2019 – Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, OTT, USA

InterDigital and Technicolor to demo immersive video experiences at MWC19
Feb 25, 2019 – InterDigital (NASDAQ: IDCC) is teaming with the Research and Innovation unit of Technicolor to demonstrate evolving immersive video technologies at Mobile World Congress 2019. The demos are the first public collaboration between InterDigital and Technicolor R&I.
News categories: Technicolor, InterDigital, Gael Seydoux, Valerie Allié, Rémi Rousseau, Dr. Ralf Schaefer, Digital TV, MWC19, VR, Worldwide

Germans watching more than 5 hours of video and TV each day
Jan 22, 2019 – According to VAUNET's Media Usage Analysis, during 2018 audiovisual media usage by Germans rose to over nine hours a day for the first time. Radio and TV continued to be by far the most frequently consumed types of media.
News categories: VAUNET, Dr. Harald Flemming, Frank Giersberg, Digital TV, Germany, Market Research, Mobile

One in five U.S. broadband households is highly sensitive to data collection and use
Aug 8, 2018 – According to Parks Associates, a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities.
News categories: Parks Associates, Brett Sappington, Big Data, Digital TV, Market Research, USA

30% of U.S. Netflix subscribers in Premium service tier
Jul 19, 2018 – According to Parks Associates, 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017. At the same time, uptake of Netflix’s basic tier has fallen from 35% of subscribers in late 2017 to 27% in early 2018.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

U.S. broadband households watch two hours of alternative content on a computer each week
Jul 12, 2018 – Research from Parks Associates reveals that U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Over 85% of U.S. millennials subscribe to at least one OTT video service
Jun 21, 2018 – More than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This finding comes from Parks Associates’ OTT Video Market Tracker, which covers the U.S. and Canada.
News categories: Parks Associates, Hunter Sappington, Digital TV, Market Research, OTT, USA