Digital TV News: Wurl

AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories: AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA

Wurl offers global FAST channel distribution for content companies
Oct 21, 2021 – Wurl has launched Global FAST Pass, a global onramp for FAST channels to rapidly build worldwide distribution and loyal audiences on hundreds of millions of Connected TVs in over 50 countries.
News categories: Wurl, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide

Wurl unveils performance marketing service for streamers
Sep 22, 2021 – Wurl has unveiled Wurl Perform, a performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns.
News categories: Wurl, Sean Doherty, Big Data, Digital TV, Streaming, Worldwide

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA

Redbox to expand free live TV content with Wurl
Jul 22, 2021 – Redbox has partnered with Wurl to facilitate and expand the selection of free channels on Redbox Free Live TV. With 100 channels of programming, Free Live TV caters to the tastes and interests of Redbox's 40 million customers.
News categories: Redbox, Wurl, Chris Yates, Sean Doherty, Content Distribution, Digital TV, Streaming, USA

Bloomberg TV+ 4K UHD channel launches on Samsung TV Plus
May 20, 2020 – Bloomberg Media has launched Bloomberg TV+, a premium video experience and first 4K UHD channel that combines the power of Bloomberg data and trusted business and finance programming, on Samsung TV Plus, Samsung's free Smart TV video service.
News categories: Bloomberg Media, Samsung, M. Scott Havens, Salek Brodsky, Apps, Digital TV, Smart TV, Streaming, Worldwide

Wurl network reaches 100 million CTVs after year of operations
Mar 12, 2020 – Wurl has announced that it expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads.
News categories: Wurl, Sean Doherty, Advertising, Content Distribution, Digital TV, Results, Streaming, USA, Worldwide

Waypoint TV selects Wurl video distribution and monetization services
Mar 3, 2020 – Wurl has announced that it is powering the delivery of Waypoint TV, a destination for fishing, hunting and outdoor enthusiasts, to Samsung TV Plus, with plans to expand to additional OTT streaming platforms in the future.
News categories: Wurl, Waypoint TV, Sean Doherty, Builder Brock, Content Distribution, Digital TV, Smart TV, Streaming, USA

Wurl powers the delivery of Hollywire to Samsung TV Plus
Nov 14, 2019 – Wurl has announced that Hollywire is tapping Wurl's video distribution expertise to power the delivery of its linear 24-7 celebrity news channel across streaming platforms, including Samsung TV Plus.
News categories: Wurl, Hollywire, Sean Doherty, Tony Moras, Content Distribution, Europe, North America, Smart TV, Streaming