Digital TV News: eMarketer
AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories:
AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA
SERAPHIC releases HbbTV browser SDK 6.0
Jan 6, 2022 – Based on the up-to-date Chromium browser engine, SERAPHIC’s HbbTV SDK 6.0 implements performance improvements, including support for the latest HbbTV 2.0.3 specification and the HbbTV-TA specification, on both Linux and Android platforms.
News categories:
SERAPHIC, Xinwen Xue, Advertising, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide
SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories:
IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA
IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories:
IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide
Extreme Reach and BrightLine power interactive personalized ads for CTV
Aug 18, 2021 – Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
News categories:
Extreme Reach, BrightLine, Tim Conley, Robert Aksman, Advertising, Digital TV, USA
Cadent launches cross-screen addressable TV marketplace
Jul 13, 2021 – Cadent has launched a cross-screen self-service platform for buyers and sellers of addressable TV advertising. Cadent Aperture Platform provides a marketplace that includes CTV, OTT, and addressable STB inventory.
News categories:
Cadent, DISH Media, Nick Troiano, Kevin Arrix, Advertising, Digital TV, USA
Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories:
Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA
IBM extends Watson advertising AI to OTT media and streaming
Apr 29, 2021 – IBM (NYSE: IBM) has expanded its IBM Watson Advertising Accelerator with the aim of using AI to dynamically optimize OTT ads for improved campaign outcomes, not dependent on traditional advertising identifiers.
News categories:
IBM, Xandr, David Olesnevich, Doug Hurd, Advertising, Big Data, Digital TV, Streaming
VIZIO Ads launches frequency control for Smart TV advertisers
Feb 19, 2021 – VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
News categories:
VIZIO Ads, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA
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