Digital TV News: A+E Networks

Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks
Nov 29, 2018 – Nielsen (NYSE: NLSN) is expanding its U.S. Dynamic Ad Insertion (DAI) pilot. MediaTek will bring advanced DAI to their Smart TV platform, and A+E Networks is joining CBS to begin replacing advertisements in live linear programming.
News categories: Nielsen, MediaTek, A+E Networks, Kelly Abcarian, Mike Chang, Advertising, Digital TV, Semiconductor, Smart TV, USA

Comscore announces A+E Networks as Campaign Ratings beta partner
Nov 12, 2018 – Comscore has announced that A+E Networks will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution.
News categories: Comscore, A+E Networks, Bryan Wiener, Don Robert, Advertising, Big Data, Digital TV, Multiscreen, Worldwide

Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories: SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, OTT, USA

Hearst Television launches private marketplace for Connected TV advertising
Sep 24, 2018 – Hearst Television has launched Hearst Anyscreen, an OTT advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku. Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.
News categories: Hearst Television, dataxu, Jordan Wertlieb, Jonathan Sumber, Mike Baker, Advertising, Digital TV, OTT, Set Top Box, USA

MOBITV acquires streaming delivery rights from another 90 networks
Sep 20, 2018 – MOBITV has announcesd that it has secured hosted streaming delivery rights from another 90 networks including Bloomberg Television, Discovery, MGM HD, Newsmax, Outside TV, Smithsonian Channel, Stingray Music, Univision, and others, bringing its total to more than 350 networks.
News categories: MOBITV, Charlie Nooney, Scott Levine, Apps, Digital TV, OTT, USA

clypd collaborates with ATSG to define standards for TV audience targeting
Sep 13, 2018 – The Advanced Target Standards Group, a consortium of leading network TV programmers, along with CIMM’s Advanced TV Committee, have announced that the Calculation Principles for Advanced Targets, published last year, will be implemented in Nielsen’s Advance Audience Posting API.
News categories: clypd, Nielsen, Advanced Target Standards Group, Pete Doe, Kelly Abcarian, Keith Kazerman, David Ernst, Tom Ziangas, Jonathan Steuer, Howard Shimmel, Advertising, Big Data, Digital TV, USA, Worldwide

Pay-TV and video see rising demand throughout the German-speaking territories
Jul 25, 2018 – Pay-TV and video services continue to record rising demand throughout the German-speaking territories and are investing to an increasing extent in local in-house productions. These are the key findings of market analysis presented by VAUNET - the German Media Association (formerly VPRT).
News categories: VAUNET, Frank Giersberg, Hannes Heyelmann, Katharina Behrends, Marcus Ammon, Dr. Patrick Hörl, Susanne Aigner-Drews, Austria, Digital TV, Germany, Market Research, OTT, Subscribers, Switzerland

dataxu reports 40x YoY increase in TV advertising sales
Jul 10, 2018 – dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers.
News categories: dataxu, Sandro Catanzaro, Adam Lowy, Advertising, Digital TV, OTT, USA

A+E Networks first with You.i TV's React Native app framework
May 2, 2018 – A+E Networks has chosen You.i TV as the enabling technology to extend its popular HISTORY TVE app to TV-connected devices. You.i TV’s video experience platform, You.i Engine One, will power the app, based on the React Native development platform.
News categories: You.i TV, A+E Networks, Jason Flick, Raj Bahl, Apps, Digital TV, Multiscreen, OTT, USA