Digital TV News: ABC

SLING TV in-app guide integrates local OTA channels on LG Smart TVs
Aug 6, 2020 – SLING TV has announced a feature that integrates free, local over-the-air (OTA) broadcast channels into the SLING TV guide on 2020 LG Smart televisions with webOS 5.0, without the need to switch inputs or applications.
News categories: SLING TV, LG, Jon Lin, Digital TV, OTT, Smart TV, Terrestrial, USA, UX

Seven broadcasters launch NEXTGEN TV in Portland, OR
Jul 28, 2020 – Seven local TV stations in Portland, including KATU (ABC), KOIN (CBS), KGW (NBC), KPTV (Fox), KOPB-TV (PBS), KRCW-TV (CW) and KPDX (MyNet), have become among the first in the U.S. to begin broadcasting with NEXTGEN TV.
News categories: Sinclair Broadcast, BitPath, Mark Aitken, John Hane, Tom Casey, Brett Jenkins, Kurt Rao, Steven Bass, ATSC 3.0, Content Distribution, Digital TV, USA

DoubleVerify introduces ad completion measurement tools for CTV
Jul 17, 2020 – DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Unruly expands brand protection with DoubleVerify
Jul 9, 2020 – Unruly has expanded its brand protection through a partnership with DoubleVerify. DoubleVerify’s fraud-filtering will be applied pre-bid across Unruly’s marketplace, ensuring ads are delivered in brand safe environments.
News categories: Unruly, DoubleVerify, Hilary Goldsmith, Steven Woolway, Advertising, Digital TV, OTT, UK, USA

NEXTGEN TV launches at four TV stations in Salt Lake City
Jun 30, 2020 – Four of Salt Lake City's local television stations – KUTV (CBS), KTVX (ABC), KUCW (CW) and KJZZ-TV (Ind), are now among the first in the U.S. to begin broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar, BitPath, Mark Aitken, Brett Jenkins, John Hane, ATSC 3.0, Content Distribution, Digital TV, USA

NEXTGEN TV launches in Nashville
Jun 23, 2020 – Five Nashville local network-affiliated television stations - WTVF (CBS), WKRN-TV (ABC), WZTV (FOX), WUXP-TV (MyNet) and WNAB (CW) - have became among the first in the U.S. to begin broadcasting with NEXTGEN TV.
News categories: Sinclair Broadcast, Nexstar, Scripps, WNAB/Nashville Broadcasting, Bitpath, Mark Aitken, Brett Jenkins, Brian Lawlor, Dennis Breckey, John Hane, ATSC 3.0, Content Distribution, Digital TV, USA

Three broadcasters launch NEXTGEN TV in Pittsburgh
Jun 16, 2020 – Three Pittsburgh local network-affiliated TV stations - WPGH (FOX), WTAE (ABC) and WPNT (MyNet) - have become among the first in the U.S. to begin broadcasting with NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, WTAE, WPNT, John Hane, Charles W. Wolfertz III, Kent Crawford, ATSC 3.0, Content Distribution, Digital TV, USA

DoubleVerify standardizes CTV app identifiers across platforms
Jun 10, 2020 – DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Joe Barone, Advertising, Apps, Big Data, Digital TV, OTT, USA, Worldwide

23% of U.S. vMVPD subscribers also use a legacy pay TV service
Jun 10, 2020 – Research from TDG finds that nearly one-fourth of virtual pay TV (vMVPD) households in the U.S. also subscribe to a traditional pay-TV service. Dual-service use peaked at 37% of vMVPD subscribers in 2018.
News categories: TDG, Michael Greeson, Digital TV, Market Research, USA