Digital TV News: ADB

Orange France delivers targeted ads with SoftAtHome video player
Dec 1, 2020 – SoftAtHome has announced that its Multiscreen Video Player powers the new Addressable TV offering launched by Orange France. The first partnership with a national broadcaster, France Télévisions, is already up and running.
News categories: SoftAtHome, Orange, David Viret-Lange, Christian Bombrun, Advertising, Digital TV, France, IPTV, Media Player

Ericsson predicts 40% of mobile subscriptions in 2026 will be 5G
Nov 30, 2020 – Ericsson (NASDAQ: ERIC) projects that four out of every ten mobile subscriptions in 2026 will be 5G. Current 5G uptake confirms the technology as deploying the fastest of any generation of mobile connectivity.
News categories: Ericsson, Fredrik Jejdling, 5G, Gaming, Market Research, Mobile, Worldwide

Anevia powers Skymedia's SkyGo service in Mongolia
Nov 24, 2020 – Mongolian telecomms provider Skytel has selected additional solutions from Anevia, for packaging, cloud-based recording, caching and encoding. The result is the complete system powering Skymedia's SkyGo service.
News categories: Anevia, Skytel, Laurent Lafarge, Narantuya Dash, Content Distribution, Digital TV, IPTV, Mongolia, OTT

61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

NEXTGEN TV launches on local TV in Norfolk, VA
Nov 20, 2020 – Four local TV stations in Norfolk, VA, including WAVY-TV (NBC), WVBT and WNLO-CD (FOX), and WTVZ-TV (MyNet), have begun broadcasting with NEXTGEN TV. BitPath led the planning process and coordinated efforts for the stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Bitmovin adds VVC encoding support
Nov 18, 2020 – Bitmovin has incorporated H.266/Versatile Video Coding (VVC) into its encoding solution. Bitmovin is among the first to integrate the codec and does not require device updates or additional licenses.
News categories: Bitmovin, Fraunhofer HHI, Stefan Lederer, Benjamin Bross, Content Distribution, Digital TV, Media Player, OTT, Worldwide

Parks Associates reveals top 10 U.S. SVOD services for 3Q 2020
Nov 18, 2020 – Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

NEXTGEN TV launched in Raleigh, NC
Nov 18, 2020 – Five local TV stations in Raleigh, NC, including WTVD (ABC), WNCN (CBS), WUVC (Univision), WLFL (CW), and WRDC (MyNet), have begun broadcasting with NEXTGEN TV, the ninth market launch this year for Bitpath.
News categories: BitPath, John Hane, Mark Aitken, Brett Jenkins, Luis Fernandez-Rocha, ATSC 3, Content Distribution, Digital TV, USA

Subscribers at major U.S. pay TV providers down 120,000 in 3Q 2020
Nov 17, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 120,000 net video subscribers in 3Q 2020, compared to a pro forma net loss of about 945,000 in 3Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA